STRATEGI BERTAHAN HIDUP PEDAGANG TANAMAN HIAS DI MASA PANDEMI (Studi Kasus: Pedagang Tanaman Hias Rawa Belong Kelurahan Sukabumi Utara, Kecamatan Kebon Jeruk, Jakarta Barat)

RAHMAWATI, . (2021) STRATEGI BERTAHAN HIDUP PEDAGANG TANAMAN HIAS DI MASA PANDEMI (Studi Kasus: Pedagang Tanaman Hias Rawa Belong Kelurahan Sukabumi Utara, Kecamatan Kebon Jeruk, Jakarta Barat). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

ABSTRAK Rahmawati, STRATEGI BERTAHAN HIDUP PEDAGANG TANAMAN HIAS DI MASA PANDEMI (Studi Kasus: Pedagang Tanaman Hias Rawa Belong, Kelurahan Sukabumi Utara, Kecamatan Kebon Jeruk, Jakarta Barat), Skripsi, Jakarta: Program Studi Pendidikan Ilmu Pengetahuan Sosial, Fakultas Ilmu Sosial, Universitas Negeri Jakarta, 2021. Penelitian ini bertujuan untuk mengetahui penyebab pedagang tanaman hias tetap bertahan dengan pekerjaannya dan strategi bertahan hidup yang dilakukan oleh pedagang tanaman hias dalam melangsungkan kehidupan di masa pandemi sebelum dan sesudah tren tanaman hias. Penelitian ini menggunakan metode pendekatan kualitatif. Penentuan informan dalam penelitian ini menggunakan teknik purposive sampling. Teknik pengumpulan data berupa wawancara, observasi dan dokumentasi. Hasil penelitian disimpulkan bahwa (1). Penyebab pedagang tanaman hias tetap bertahan, yaitu (a). Faktor Internal, diantaranya faktor usia, self comfort zone, dan hobi mengoleksi tanaman hias. (b). Faktor Eksternal, diantaranya meneruskan usaha keluarga, persaingan dalam mencari pekerjaan, dan kebuhan keluarga yang harus dipenuhi. (2). Strategi bertahan hidup yang dilakukan pedagang tanaman hias dalam melangsungkan kehidupannya, yaitu (a). Strategi aktif, (b). Strategi pasif, dan (c). Strategi jaringan. Kata Kunci: Pedagang, Strategi Bertahan Hidup, Tanaman Hias ABSTRACT Rahmawati, LIFE STRATEGY OF DECORATIVE PLANT TRADERS IN THE PANDEMY (Case Study: Rawa Belong Ornamental Plant Trader, Sukabumi Utara Village, Kebon Jeruk District, West Jakarta), Thesis, Jakarta: Social Science Education Study Program, Faculty of Social Sciences, State University Jakarta, 2021. This study aims to determine the condition of plant populations who survive and survive with their jobs and survive by ornamental plant traders in carrying out their life before and after the trend of ornamental plants. This study uses a qualitative approach. Determination of informants in this study using purposive sampling technique. Data techniques such as interviews, observation and documentation.The results of the study concluded that (1). The cause of ornamental plants remains, namely (a). Internal factors, including age, comfort zone, and the hobby of collecting ornamental plants. (b). External factors, family business asusor, competition in looking for work, and family needs that must be met. (2). The survival strategies carried out by ornamental plant traders in carrying out their lives are (a). Active strategy, (b). Passive strategy, and (c). Network strategy. Keywords: Traders, Survival Strategies, Ornamental Plants

Item Type:	Thesis (Sarjana)
Additional Information:	1). Martini, S.H., M.H ; 2). Sujarwo, M.Pd
Subjects:	Ilmu Sosial > Ilmu Sosial (Umum) Ilmu Sosial > Kewirausahaan
Divisions:	FIS > S1 Pendidikan IPS
Depositing User:	Users 9175 not found.
Date Deposited:	24 Feb 2021 03:16
Last Modified:	24 Feb 2021 03:38
URI:	http://repository.unj.ac.id/id/eprint/13154

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