PENGARUH KUALITAS LAYANAN SITUS DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN MARKETPLACE

TITO HADYAN, . (2020) PENGARUH KUALITAS LAYANAN SITUS DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN MARKETPLACE. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan penelitian ini adalah untuk: mengukur pengaruh langsung kualitas layanan situs terhadap kepuasan pelanggan market place; mengukur pengaruh langsung kepuasan pelanggan situs terhadap loyalitas pelanggan market place; dan mengukur pengaruh langsung kualitas layanan situs terhadap loyalitas pelanggan market place. Objek dari penelitian ini adalah 200 responden penggunjung market place di Jakarta. Penelitian ini menggunakan AMOS sebagai metode pengolahan data. Hasil pengujian hipotesis menunjukkan bahwa adanya pengaruh dari kualitas layanan terhadap kepuasan pelanggan market place; adanya pengaruh dari kepuasan pelanggan terhadap loyalitas pelanggan market place; dan adanya pengaruh dari kualitas pelayanan terhadap loyalitas pelanggan market place. Kata kunci: Kualitas Pelayanan, Kepuasan Pelanggan, Loyalitas Pelanggan, Market Place. ************ Theobjectivesofthisstudywereto:measurethedirecteffectofsiteservicequality on market place customer satisfaction; measuring the direct effect of site customer satisfaction on market place customer loyalty; and measuring the direct effect of site service quality on market place customer loyalty. The object of this study were 200respondentswhovisitedthemarketplaceinJakarta.ThisstudyusesAMOSas a data processing method. The results of hypothesis testing indicate that the influence of service quality on market place customer satisfaction; the influence of customersatisfactiononmarketplacecustomerloyalty;andtheinfluenceofservice quality on market place customerloyalty

Item Type:	Thesis (Sarjana)
Additional Information:	1). Usep Suhud, M.Si., Ph.D. ; 2). Ika Febrilia, SE, M.M.
Subjects:	Manajemen > Manajemen , Business
Divisions:	FE > S1 Manajemen
Depositing User:	Users 9589 not found.
Date Deposited:	20 Mar 2021 05:19
Last Modified:	20 Mar 2021 05:19
URI:	http://repository.unj.ac.id/id/eprint/15150

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