PENGARUH USER EXPERIENCE TERHADAP INTENSI PEMBELIAN ULANG PENGGUNA E-COMMERCE TOKOPEDIA PADA MASA PANDEMI COVID-19

SHANIA PARAMITHA SARI, . (2021) PENGARUH USER EXPERIENCE TERHADAP INTENSI PEMBELIAN ULANG PENGGUNA E-COMMERCE TOKOPEDIA PADA MASA PANDEMI COVID-19. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan mengetahui pengaruh user experience terhadap intensi pembelian ulang pengguna e-commerce Tokopedia pada masa pandemi Covid-19. Penelitian ini menggunakan metode penelitian kuantitatif dengan uji analisis regresi sederhana. Sampel penelitian ini berjumlah 451 responden. Teknik pengambilan sampel adalah teknik purposive sampling. Instrumen yang digunakan dalam penelitian ini adalah Google HEART Framework dan Skala Repurchase Intention. Hasil Penelitian menunjukkan bahwa F= 381,339 ; P= 0,000 < 0,05 maka diketahui terdapat pengaruh antara user experience terhadap intensi pembelian ulang pengguna e-commerce Tokopedia pada masa Pandemi Covid-19. Penelitian ini menunjukkan tingkat pengaruh user experience terhadap intensi pembelian ulang adalah sebesar 45,9% This study aims to determine the influence of user experience on tokopedia e-commerce user repurchase intention during the Covid-19 pandemic. This research uses quantitative research method with simple regression analysis test. The sample of this study amounted to 451 respondents. Sampling technique is purposive sampling technique. The instruments used in this study are the Google HEART Framework and the Repurchase Intention Scale. The results showed that F= 381,339 ; P= 0.000 < 0.05, it is known that there is an influence between user experience and the intention of repurchase Tokopedia e-commerce users during the Covid-19 pandemic. This study shows the level of influence of user experience on the intention of repurchase is 45.9%

Item Type:	Thesis (Sarjana)
Additional Information:	1). Lupi Yudhaningrum, M.Psi. ; 2). Herdiyan Maulana, Ph.D.
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa
Divisions:	FPPsi > S1 Psikologi
Depositing User:	Users 12572 not found.
Date Deposited:	16 Sep 2021 01:20
Last Modified:	16 Sep 2021 01:20
URI:	http://repository.unj.ac.id/id/eprint/20350

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