PENGARUH SIKAP, NORMATIVE SUBJECTIVE, PERCEIVED BEHAVIORAL CONTROL TERHADAP INTENSI MEMBELI FASHION PALSU PADA REMAJA

MUHAMMAD ANDIKA, . (2017) PENGARUH SIKAP, NORMATIVE SUBJECTIVE, PERCEIVED BEHAVIORAL CONTROL TERHADAP INTENSI MEMBELI FASHION PALSU PADA REMAJA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh sikap, normative subjective, dan perceived behavioral control terhadap intensi membeli fashion palsu remaja. Penelitian ini menggunakan metode penilitan kuantitatif dengan penelitian survey. Subjek penelitian ini berjumlah 103 responden yang merupakan mahasiswa/i aktif yang berkuliah di universitas negeri jakarta dan berusia antara 17 hingga 25 tahun. Teknik pengumpulan data yang digunakan peneliti adalah teknik angket (kuesioner). Peneliti ini menggunakan instrument intensi yang di adopsi dari fishbein ajzen yang terdapat 4 bagian dari 7 skala, yaitu mengukur 2 skala sikap positif negative (behavior belief), (evaluation belief), 2 skala subjective norm positif negative (normative belief), (motivation to comply), 2 skala perceived behavioral control mendukung dan tidak mendukung (perceived power), (control belief) dan 1 skala intensi itu sendiri. Analisis statistik yang digunakan untuk menguji hipotesis penelitian ini adalah analisis regresi linear dengan menggunakan SPSS versi 22.0. Berdasarkan hasil penelitian, terdapat hasil yang signifikan (0,05) antara sikap, normative subjective, dan perceived behavioral control terhadap intensi membeli fashion palsu pada mahasiswa/i universitas negeri jakarta, dengan nilai sikap untuk intensi sebesar (0,246), normative subjective (-0,398), dan perceived behavioral control (0,614) dengan p value (0,00) First and foremost this research was conducted with a purpose to identifies the influence of attitude,normative subjective and perceived behavioral control towards the intention of buying counterfeit and fake fashion goods for teenagers. This research used the quantitative research method with survey. The subject for this research 103 respondents which all of them are an active student state university of jakarta aged between 17 and 25 years old. The techniquesthat this research used for collecting data was questionarre techniques. This research utilizes the intention instrument that was adopted from fishbein ajzen that consist of 4 parts from7 scales, which is to measure 2 attitude scales positive and negative (behavioral belief), (evaluation belief), 2 subjective norm scales of positive and negative (normative belief), (motivation to comply), 2 scales of perceived behavioral control of supporting and not supporting ( perceived power), (control belief) and the last one the intention scales itself. Statistical analysisthas was used ti test the hypothesis of this research is linear regression analysis by using the SPSS version of 22.0. According to the research result, there is a significant result (0,05) between attitude, normative subjective and perceived behavioral control towards the intention of buying counterfeit and fake fashion goods for students state university of jakarta,with values towards the intention from attitude is (0,246), normative subjective (-0.398) and perceived behavioral control (0,614) with p value (0,00)

Item Type: Thesis (Sarjana)
Additional Information: 1) DR Gumgum Gumelar 2) Ratna Dyah Suryaratri,
Subjects: Pendidikan > Psikologi Pendidikan
Divisions: FPP > S1 Psikologi
Depositing User: sawung yudo
Date Deposited: 26 Apr 2022 03:54
Last Modified: 26 Apr 2022 03:54
URI: http://repository.unj.ac.id/id/eprint/28119

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