PENGARUH PENATAAN WINDOW DISPLAY TERHADAP MINAT BELI KONSUMEN

ARINI ADILLA JAY, . (2017) PENGARUH PENATAAN WINDOW DISPLAY TERHADAP MINAT BELI KONSUMEN. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

[img] Text
Arini Adilla Jay.pdf
Download (1MB)

Abstract

Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh yang signifikan antara penataan window display terhadap minat beli konsumen. Penelitian dilakukan pada konsumen toko retail brand Eropa dan Asia Summarecon Mall Bekasi dengan umur 17 – 49 tahun, dilaksanakan pada semester genap tahun 2017/2018. Metode penelitian yang digunakan adalah metode deskriptif dengan pendekatan kuantitatif. Penelitian menggunakan 2 variabel yaitu variabel Penataan Window Display (independen) dan Minat Beli Konaumen (variabel dependen). Pengumpulan data dilakukan menggunakan instrumen kuesioner (angket) dan wawancara untuk data pendukung. Sampel yang diambil sebanyak 122 responden. Teknik pengambilan sampel dilakukan dengan teknik aksidental sampling. Hasil penelitian menyatakan bahwa pengaruh penataan window display terhadap minat beli konsumen memiliki nilai korelasi sebesar 0.907, angka ini menurut kriteria penilaian korelasi berada diantara 0.80 – 1.000 yang masuk ke kategori sangat kuat. Besar kontribusi pengaruh penataan window display terhadap minat beli konsumen adalah 82.2% dan sisanya dipengaruhi variabel diluar penelitian. Hipotesis yang diterima pada penelitian ini adalah H1 yaitu penataan window display berpengaruh terhadap minat beli konsumen. The purpose of this study is to discover any significant effect between window display setting on consumer buying interest. The subject is brand Europe and Asia consumers in age from 17 to 49 years old, held in 2017/2018 semester. The method of this study using descriptive study with quantitative approach. This study using 2 variables which is window display setting (independent) and consumer buying interest (dependent). Data collected using questionnaire as the main instrument and interview as supporting data. The samples taken are 122 respondents. Sampling technique used in this study is accidental sampling. The result of this study show that there is a significant effect between window display setting on consumer buying interest and have 0.907 corelation score, that score according to corelation score criteria is between 0.80 to 0.1000 which included in very strong category. The contribution effect of window display setting towards consumer buying interest is 88.2% and the rest is influenced by variables outside this study. Accepted hypothesis in this study is H1 which is that window display setting have an effect on consumer buying interest.

Item Type: Thesis (Sarjana)
Additional Information: 1) Cholilawati, S.Pd, M.Pd, 2) Ernita Maulida,PhD
Subjects: Desain Kostum, Tata Busana > Tata Busana
Divisions: FT > S1 Pendidikan Tata Busana
Depositing User: sawung yudo
Date Deposited: 30 Jun 2022 07:20
Last Modified: 30 Jun 2022 07:20
URI: http://repository.unj.ac.id/id/eprint/31180

Actions (login required)

View Item View Item
repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.