PERBEDAAN DAYA TERIMA KONSUMEN TERHADAP PRODUK KOSMETIK TONER DENGAN EKSTRAK BUNGA MAWAR

ANNISA VERGINA WULANDARI, . (2016) PERBEDAAN DAYA TERIMA KONSUMEN TERHADAP PRODUK KOSMETIK TONER DENGAN EKSTRAK BUNGA MAWAR. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui formula yang paling disukai oleh konsumen pada produk kosmetik toner dengan menggunakan ekstrak bunga mawar merah dan kuning dengan konsentrasi sebanyak masing-masing 5ml. Populasi yang digunakan dalam penelitian ini adalah mahasiswa Universitas Negeri Jakarta khususnya dilingkungan Program Studi Tata Rias. Pengambilan sampel diambil secara acak sebanyak 30 sampel. Penilaian dilakukan dengan uji organoleptik menggunakan skala sikap Likert / bisa disebut dengan uji kesukaan / hedonic. Aspek yang dinilai yaitu warna, bau, dan daya segar. Berdasarkan deskripsi teoritis maka dapat dirumuskan hipotesis penelitian: terdapat perbedaan daya terima konsumen terhadap hasil penilaian warna, bau, dan daya segar pada kosmetik toner dengan menggunakan ekstrak bunga mawar merah dan kuning sebanyak masing-masing 5ml. Hasil penelitian menyatakan bahwa: penilaian tertinggi dari aspek warna diperoleh toner A (ekstrak bunga mawar kuning) dengan rata-rata total nilai (mean) sebesar 3,93, sedangkan toner B (ekstrak bunga mawar merah) memperoleh nilai sebesar 3.10. Penilaian tertinggi dari aspek bau diperoleh toner B dengan rata-rata total nilai sebesar 3,50, sedangkan toner A memperoleh nilai sebesar 3,33. Terakhir, penilaian tertinggi dari aspek daya segar diperoleh oleh toner A dengan nilai sebesar 3,80, sedangkan toner B memperoleh nilai sebesar 3,47. Dengan demikian, dapat ditarik kesimpulan bahwa secara keseluruhan produk yang paling disukai oleh konsumen adalah kosmetik toner dengan menggunakan ekstrak bunga mawar kuning sebanyak 5ml, dengan jumlah nilai rata-rata dari penilaian warna, bau, dan daya segar sebesar 3,69, sedangkan kosmetik toner dengan ekstrak bunga mawar merah memperoleh jumlah nilai rata-rata sebesar 3,36. The purpose of this research is to find differences of consumer acceptance towards toners cosmetics by using red rose and yellow rose extracts as much as 5ml concentrates to be fond of consumer. Population that used in this research were students of State University of Jakarta, surroundings in Education Program of Cosmetology specifically. The sampling was taken randomly as much as 30 samples. The assessment carried out by the Organoleptic test using Likert scale, or be said to be a hedonic scale. Rated aspect were color, aroma, and the freshness. Based on theoretical descriptions, then the research hypothesis could be defined: there are differences of consumer acceptance towards assessment’s result of color, aroma, and the freshness between cosmetics toner product using red rose extract 5ml and yellow rose extract 5ml. The results of research state that: the highest assessment by color aspect came from toner B (yellow rose extract) with total mean score as much as 3.93, whereas toner A (red rose extract) getting score as much as 3.10. The highest assessment by aroma aspect came from toner B with total mean score as much as 3.50, whereas toner A score as much as 3.33. The last, the highest assessment by freshness came from toner B with total mean score as much as 3.80, whereas toner A getting score as much as 3.47. Thus it can be concluded that generally, the most preferred product by consumen is toner cosmetic with yellow rose extract as much as 5ml, with total mean score of all aspect as much as 3.69, whereas toner cosmetic with red rose extract getting total mean score of all aspect as much as 3.36.

Item Type:	Thesis (Sarjana)
Additional Information:	1) Nurul Hidayah M.Pd 2) Dra. Lilis Djubaedah M.Kes
Subjects:	Tata Rias > Tata Rias (Makeup)
Divisions:	FT > S1 Pendidikan Tata Rias
Depositing User:	sawung yudo
Date Deposited:	30 Jun 2022 09:30
Last Modified:	30 Jun 2022 09:30
URI:	http://repository.unj.ac.id/id/eprint/31223

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