ANALISIS LITERASI EKONOMI DIGITAL DAN INKLUSI KEUANGAN TERHADAP PEMAHAMAN PENGGUNAAN FINTECH PAYMENT PADA PELAKU UMKM GENERASI BABY BOOMERS DI KOTA TANGERANG SELATAN

SHALSA AZZAHRA, . (2022) ANALISIS LITERASI EKONOMI DIGITAL DAN INKLUSI KEUANGAN TERHADAP PEMAHAMAN PENGGUNAAN FINTECH PAYMENT PADA PELAKU UMKM GENERASI BABY BOOMERS DI KOTA TANGERANG SELATAN. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh literasi ekonomi digital dan inklusi keuangan terhadap Pemahaman penggunaan fintech payment melalui inklusi keuangan pada pelaku UMKM generasi baby boomers berdasarkan data yang valid. Pengumpulan data yang dilakukan dalam penelitian ini menggunakan teknik kuantitatif dengan teknik analisis data Analisis Jalur (Path Analysis) melalui kuesioner. Jumlah sampel yang diteliti sebanyak 160 pelaku UMKM generasi baby boomers di Kota Tangerang Selatan tahun 2022. Data variabel penelitian berbentuk data primer yang terdiri atas variabel Pemahaman penggunaan fintech payment (Y), literasi ekonomi digital (X1) dan inklusi keuangan (X2). Hasil penelitian menunjukkan bahwa literasi ekonomi digital berpengaruh positif terhadap pemahaman penggunaan fintech payment; inklusi keuangan berpengaruh positif terhadap pemahaman penggunaan fintech payment; literasi ekonomi digital berpengaruh secara tidak langsung terhadap pemahaman penggunaan fintech payment melalui inklusi keuangan. Kata Kunci : Literasi Ekonomi Digital, Inklusi Keuangan, Fintech Payment *** This study aims to determine the effect of digital economic literacy and financial inclusion on the ability to use fintech payments through financial inclusion to the SME players of the baby boomers generation based on valid data. Data collection was carried out in this study using quantitative techniques with data analysis techniques Path Analysis through questionnaires. The number of samples studied were 160 MSME actors of the baby boomers generation at South Tangerang City in 2022. The research variable data was in the form of primary data consisting of the comprehension to use fintech payments (Y), digital economic literacy (X1) and financial inclusion (X2). The results show that digital economic literacy has a positive effect on the comprehension to use fintech payments; financial inclusion has a positive effect on the comprehension to use fintech payments; digital economic literacy has an indirect effect on the ability to use fintech payments through financial inclusion. Keywords: Digital Economy Literacy, Financial Inclusion, Fintech Payment

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof.Dr. Sri Indah Nikensari, S.E.,M.S.E. ; 2). Prof.Dr. Saparuddin M., M.Si.
Subjects:	Ilmu Sosial > Teori Ekonomi Ilmu Sosial > Keuangan Ilmu Sosial > Kewirausahaan
Divisions:	FE > S1 Pendidikan Ekonomi
Depositing User:	Users 15436 not found.
Date Deposited:	02 Sep 2022 06:51
Last Modified:	02 Sep 2022 06:58
URI:	http://repository.unj.ac.id/id/eprint/34440

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