HUBUNGAN SIKAP LINGKUNGAN (ENVIRONMENTAL ATTITUDE) DENGAN PERILAKU KONSUMEN HIJAU (GREEN CONSUMER BEHAVIOR) PADA SISWA SMP

ANNISA NURTIANSILA, . (2022) HUBUNGAN SIKAP LINGKUNGAN (ENVIRONMENTAL ATTITUDE) DENGAN PERILAKU KONSUMEN HIJAU (GREEN CONSUMER BEHAVIOR) PADA SISWA SMP. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Permasalahan lingkungan telah menjadi perhatian masyarakat dunia, termasuk generasi muda, sehingga mendorong peningkatan sikap dan perilaku mereka terhadap lingkungan. Salah satu upaya menanggulangi permasalahan lingkungan yaitu dengan menerapkan perilaku konsumen hijau. Tujuan penelitian ini adalah untuk menganalisis hubungan antara sikap lingkungan dengan perilaku konsumen hijau pada siswa SMP. Penelitian ini dilaksanakan di SMP Negeri 54 Bekasi pada bulan Maret-Juni 2022. Metode yang digunakan adalah survei dengan studi korelasional. Sampel penelitian berjumlah 73 siswa yang dipilih secara simple random sampling. Berdasarkan hasil analisis diperoleh persamaan regresi sederhana Ŷ = 12,566 + 0,588X. Koefisien korelasi yang diperoleh adalah 0,720 yang berarti terdapat hubungan yang kuat antara sikap lingkungan dengan perilaku konsumen hijau. Sikap lingkungan berkontribusi sebesar 51,8% terhadap perilaku konsumen hijau. Hasil penelitian menunjukkan adanya hubungan positif antara sikap lingkungan dengan perilaku konsumen hijau siswa SMP. Semakin tinggi sikap lingkungan siswa maka akan semakin tinggi pula perilaku konsumen hijau siswa tersebut. ********* Environmental issues have become a concern for the world community, including the younger generation, thus encouraging an increase in their attitudes and behavior towards the environment. One of the attempts to overcome environmental problems is by implementing green consumer behavior. The purpose of this study was to analyze the relationship between environmental attitude with green consumer behavior of junior high school students. This research was conducted at SMP Negeri 54 Bekasi in March until June 2022. The method used was survey method with correlational studies. The sample total used was 73 students who were selected by random sampling. Based on the results of the analysis, the simple regression equation is Ŷ = 12,566 + 0,588X. Correlation coefficient obtained is 0,720 which means there is a correlation between environmental attitude with green consumer behavior. Environmental attitude accounted for 51,8% of green consumer behavior. The result of this study conluded that there was positive correlation between environmental attitude with green consumer behavior. The higher the student's environmental attitude, the higher the student's green consumer behavior will be.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Erna Heryanti, S.Hut.,M.Si. ; 2). Eka Putri Azrai, S.Pd.,M.Si.
Subjects:	Pendidikan > Psikologi Pendidikan Sains > Ilmu Bumi > Biologi Sains > Mikro Biologi > Ekologi
Divisions:	FMIPA > S1 Pendidikan Biologi
Depositing User:	Users 15847 not found.
Date Deposited:	02 Sep 2022 03:00
Last Modified:	02 Sep 2022 03:00
URI:	http://repository.unj.ac.id/id/eprint/34520

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