PENGARUH TRUST, E-SERVICE QUALITY, DAN E-WORD OF MOUTH TERHADAP PURCHASE DECISION MELALUI ONLINE MARKETPLACE PADA SISWI SMK NEGERI 6 BEKASI

SOVIA WAHYU EKA PRATIWI, . (2023) PENGARUH TRUST, E-SERVICE QUALITY, DAN E-WORD OF MOUTH TERHADAP PURCHASE DECISION MELALUI ONLINE MARKETPLACE PADA SISWI SMK NEGERI 6 BEKASI. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Online marketplace adalah sebuah wadah dimana penjual dan pembeli bertemu secara online. Tujuan dari penelitian ini adalah untuk menguji dan pada akhirnya mengetahui pengaruh Trust, E-Service Quality, dan Electronic Word Of Mouth terhadap Purchase decision melalui online marketplace pada siswi SMK Negeri 06 Bekasi. Responden dalam penelitian ini merupakan 140 siswi aktif SMK Negeri 06 Bekasi. Penelitian ini menggunakan data primer yang saya peroleh datanya dengan cara menyebarkan kuisioner online dan pengolahan data menggunakan aplikasi SPSS (Statistikal Package for the Social Sciens). Hasil penelitian ini menunjukkan bahwa P-value secara keseluruhan lebih kecil dari 0,05 maka dapat disimpulkan bahwa Trust, E-Service Quality, dan Electronic Word Of Mouth berpengaruh positif dan signifikan terhadap Purchase decision melalui online marketplace. Kata Kunci: online marketplace, Trust, E-Service Quality, Electronic Word Of Mouth, Purchase decision. *********** Online marketplace is a place where sellers and buyers meet online. The purpose of this study was to test and ultimately determine the effect of Trust, E-Service Quality, and Electronic Word Of Mouth on Purchase decisions through online marketplaces for female students at SMK Negeri 06 Bekasi. Respondents in this study were 140 active female students at SMK Negeri 06 Bekasi. This study used primary data which I obtained by distributing online questionnaires and processing data using the SPSS (Statistikal Package for the Social Sciens) application. The results of this study indicate that the overall P-value is less than 0.05, so it can be concluded that Trust, E-Service Quality, and Electronic Word Of Mouth have a positive and significant effect on Purchase decisions through online marketplaces. Keywords: online marketplace, Trust, E-Service Quality, Electronic Word Of Mouth, Purchase decision.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Osly Usman, M.Bus. ; 2). Shandy Aditya, BIB.,MPBS
Subjects:	Manajemen > Manajemen , Business
Divisions:	FE > S1 Pendidikan Tata Niaga
Depositing User:	Users 16782 not found.
Date Deposited:	21 Feb 2023 07:33
Last Modified:	21 Feb 2023 07:33
URI:	http://repository.unj.ac.id/id/eprint/36984

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