STRATEGI PENGEMBANGAN OBJEK WISATA BERBASIS MITIGASI BENCANA DI TAMAN FATHAN, DESA HAMBALANG, KECAMATAN CITEUREUP, KABUPATEN BOGOR

Andi Maulana, . (2023) STRATEGI PENGEMBANGAN OBJEK WISATA BERBASIS MITIGASI BENCANA DI TAMAN FATHAN, DESA HAMBALANG, KECAMATAN CITEUREUP, KABUPATEN BOGOR. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Taman Fathan adalah objek wisata yang berada di wilayah rawan bencana longsor. Berdasarkan fakta tersebut tujuan penelitian ini adalah untuk menentukan strategi pengembangan objek wisata berbasis mitigasi bencana. Penelitian ini adalah mix method. Sampel dalam penelitian ini sebanyak 40 orang pengunjung wisata (accidental sampling) dan 1 orang pengelola wisata, Kepala Seksi Pemerintahan Desa Hambalang, dan pengunjung wisata (purposive sampling). Metode yang digunakan adalah wawancara, kuesioner, observasi, dokumentasi, dan studi literatur. Analisis data yang digunakan yaitu analisis SWOT. Skor faktor internal (Kekuatan & Kelemahan) yaitu 0,46 dan eksternal (Peluang & Ancaman) sebesar 0,37. Berdasarkan skor tersebut maka pengembangan objek wisata Taman Fathan berada pada posisi kuadaran 1 (SO). Alternatif strategi yang dapat diimplementasikan oleh Taman Fathan berdasarkan matriks SWOT yaitu pemanfaatan sosial media terkait promosi dan sarana informasi mitigasi bencana di objek wisata, membangun dan meningkatkan amenitas terkait mitigasi bencana, mengoptimalkan potensi alam yang sudah ada dan SDM pengelola. Mengembangkan atraksi wisata dengan menjadikan wisata edukasi bencana, penambahan spot foto dan pembuatan event lomba fotografi. Terkait aksesibilitas dapat dilakukan dengan memasang rambu peringatan bahaya tanah longsor dan rambu penunjuk arah untuk menuju lokasi wisata. Strategi SO tersebut juga dapat dilakukan dengan memperhatikan kelemahan dan ancaman yang dimiliki terkait mitigasi bencana agar kondisi kekuatan internal semakin menguat. Fathan Park is a tourist attraction located in a landslide-prone area. Based on these facts, the purpose of this study was to determine a strategy for developing tourism objects based on disaster management. This research is a mixed method. The sample in this study were 40 tourist visitors (accidental sampling) and 1 tourism manager, Head of the Government Section of Hambalang Village, and tourist visitors (purposive sampling). The methods used are interviews, questionnaires, observation, documentation, and literature studies. Data analysis used is SWOT analysis. Internal factor score (Strengths & Weaknesses) is 0.46 and external (Opportunities & Threats) is 0.37. Based on this score, the development of Taman Fathan tourism object is in quadrant 1 (SO) position. Alternative strategies that can be implemented by Taman Fathan based on the SWOT matrix are the use of social media related to disaster management promotion and information facilities at tourist objects, building and improving amenities related to disaster management, optimizing existing natural potential and managing human resources. emergence of tourist attractions by making disaster education tours, adding photo spots and making photography competition events. Related accessibility can be done by installing landslide warning signs and direction signs to go to tourist sites. The SO strategy can also be carried out by taking into account the weaknesses and threats that are owned related to disaster management so that the condition of internal strength is getting stronger. Keywords: Development Strategy, Tourism Object, Disaster Mitigation, SWOT Analysis

Item Type:	Thesis (Sarjana)
Additional Information:	1). Ilham Badaruddin Mataburu, S.Si.,M.Si. 2). Fauzi Ramadhoan A'Rachman, S.Pd.,M.Sc.
Subjects:	Geografi, Antropologi > Geografi Geografi, Antropologi > Geografi Fisik
Divisions:	FIS > S1 Pendidikan Geografi
Depositing User:	Users 17054 not found.
Date Deposited:	24 Feb 2023 02:56
Last Modified:	24 Feb 2023 02:56
URI:	http://repository.unj.ac.id/id/eprint/37219

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