MINAT BELI PRODUK PRELOVED (SECOND-HAND) FASHION DI KALANGAN GENERASI Z

IDZNIA ADINDA PUTRI, . (2023) MINAT BELI PRODUK PRELOVED (SECOND-HAND) FASHION DI KALANGAN GENERASI Z. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

ABSTRAK Idznia Adinda Putri. Minat Beli Produk Preloved (Second-hand) Fashion di Kalangan Generasi Z, Skripsi, Jakarta: Program Studi Pendidikan Tata Busana Fakultas Teknik, Universitas Negeri Jakarta, 2023. Penelitian ini bertujuan untuk memperoleh dan menganalisis data mengenai minat beli produk preloved (second-hand) fashion di kalangan generasi Z diukur menggunakan indikator Minat Eksploratif, Minat Transaksional, Minat Preferensial, dan Minat Referensial. Penelitian ini menggunakan metode penelitian survey. Sampel adalah Generasi Z yang lahir pada tahun 1995-2005, gemar berbelanja produk pakaian secara online, dan pernah membeli produk preloved (second-hand) fashion. Teknik penentuan sampel menggunakan teknik insidental sampling dan teknik pengumpulan data berupa angket elektronik. Hasil penelitian ini menyatakan bahwa indikator minat beli produk preloved (second-hand) fashion di kalangan generasi Z memiliki minat beli yang paling tinggi ialah minat eksploratif yakni kecenderungan seseorang untuk selalu mencari informasi mengenai produk preloved (second-hand) fashion yang diminatinya untuk mendukung sifat-sifat positif dari produk yang dilanggananinya dan indikator minat beli yang paling rendah adalah minat preferensial yakni kecenderungan seseorang untuk selalu mengutamakan produk preloved (second-hand) fashion yang telah dikonsumsi. Sementara di urutan kedua terdapat minat referensial yakni kecenderungan seseorang untuk mereferensikan produk preloved (second-hand) fashion kepada orang lain dan di urutan ketiga terdapat minat transaksional yakni kecenderungan seseorang untuk membeli kembali produk preloved (second-hand) fashion yang telah dikonsumsinya. Berdasarkan keempat indikator minat beli produk preloved (second-hand) fashion di kalangan generasi Z secara keseluruhan memiliki minat beli yang sangat tinggi. Kata Kunci: Minat Beli, Preloved Fashion, Second-hand Fashion, Generasi Z, Minat Eksploratif, Minat Transaksional, Minat Preferensial, dan Minat Referensial. ********** ABSTRACT Idznia Adinda Putri. The Purchase Intention of Preloved (Second-hand) Fashion Products in Generation Z, Thesis, Jakarta: Fashion Design Education Study Program, Faculty of Engineering, Jakarta State University, 2023. This research aims to obtain and analyze data on the purchase intention of preloved (second-hand) fashion products in Generation Z is measured using the indicators Transactional Interest, Referential Interest, Preferential Interest, and Explorative Interest. This study uses a survey research method. The sample is Generation Z who was born in 1995-2005, likes to shop for clothing products online, and has purchased clothing preloved (second-hand) fashion products. Technique determination of the sample using the technique incidental sampling and data collection techniques in the form of electronic questionnaires. The results of this study state that the indicators of purchase intention of preloved (second-hand) fashion products in generation Z has the highest interest, namely explorative interest, which is a person's tendency to always look for information about preloved (second-hand) fashion products to support the positive properties of the product subscribed to and the lowest indicator of purchase intention is preferential interest, which is a person's tendency to always prioritize preloved (second-hand) fashion products that has been consumed. While in second place there is referential interest, which is a person’s tendency to refer to a preloved (second-hand) fashion products to other people and in the third order there is transactional interest which is a person's tendency to buy back the preloved (second-hand) fashion products which has been consumed. Based on the four indicators of purchase intention of preloved (second-hand) fashion products in generation Z as a whole have a very high buying interest. Keywords: Purchase Intention, Preloved Fashion, Second-hand Fashion, Generation Z, Transactional Interest, Referential Interest, Preferential Interest, Explorative Interest.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Esty Nurbaity Arrsyi, S.Pd., M.KM. ; 2). Dra. E. Lutfia Zahra, M.Pd.
Subjects:	Desain Kostum, Tata Busana > Tata Busana
Divisions:	FT > S1 Pendidikan Tata Busana
Depositing User:	Users 17004 not found.
Date Deposited:	02 Mar 2023 05:32
Last Modified:	02 Mar 2023 05:32
URI:	http://repository.unj.ac.id/id/eprint/37502

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