THE REPRESENTATION OF YOUTH IDENTITY IN LEVI’S STRAUSS ADVERTISEMENTS

TEGUH PURWANTO, . (2012) THE REPRESENTATION OF YOUTH IDENTITY IN LEVI’S STRAUSS ADVERTISEMENTS. Sarjana thesis, Universitas Negeri Jakarta.

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Abstract

This thesis discusses how youth identity is represented in Levi’s Strauss advertisements. Roadwear series. This thesis uses descriptive analytical interpretative method, which uses Roland Barthes’ semiotic approach, Dick Hebdige’s youth identity theory and theory representation by Stuart Hall to reveal how Levi’s Strauss advertisements, Roadwear series, represent youth identity through headlines, pictures and colors in the advertisements. From this study, it can be concluded that Levi’s Strauss advertisements, Roadwear series, have the distinctive and symbolic tangible choices and intangible elements of the theory of youth identity by Dick Hebdige. The tangible choices are clothing styles, hairstyles and footwear, while the intangible elements are interests, ideas, music genre and a place for gathering the member of the society. Keywords: Youth Identity, Advertisement, Representation, Semiotics

Item Type: Thesis (Sarjana)
Additional Information: 1.) Ati Sumiati, M. Hum 2.) Hasnini Hasra, M. Hum
Subjects: Bahasa dan Kesusastraan > Bahasa Inggris
Bahasa dan Kesusastraan > Sastra Inggris
Divisions: FBS > S1 Pendidikan Bahasa Inggris
Depositing User: putra putra putra
Date Deposited: 21 Oct 2019 15:44
Last Modified: 21 Oct 2019 15:44
URI: http://repository.unj.ac.id/id/eprint/384

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