PERILAKU KONSUMTIF PADA REMAJA STUDI DESKRIPTIF DI MALL MARGO CITY

CITRA DEWI, . (2023) PERILAKU KONSUMTIF PADA REMAJA STUDI DESKRIPTIF DI MALL MARGO CITY. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk memperdalam Perilaku Konsumtif Remaja Pasca Keberadaan Mall Rw 19 Kelurahan Kemiri Muka Kecamatan Beji Kota Depok. Penulis menggunakan metode deskriptif kualitatif dengan Teknik wawancara yaitu metode yang berupaya memecahkan dan menjawab permasalahan yang dihadapi pada saat ini. Tujuan utama untuk membuat penggambaran tentang suatu keadaan secara objektif. Penulis menggunakan perilaku konsumtif remaja baik faktor internal yakni motivasi, harga diri, pengamatan, kepribadian dan faktor eksternal yakni kebudayaan, kelas sosial, kelompok sosial, kelompok referensi, dan keluarga serta perilaku konsumtif yang berdasarkan pembelian impulsive, pemborosan dan pembelian tidak rasional. Pada penelitian ini digambarkan secara tepat kemudian diikuti oleh analisis menggunakan Teknik wawancara. Dari hasil tersebut, maka dapat diinterpretasikan bahwa, secara umum Perilaku Konsumtif Remaja Pasca Keberadaan Mall Margo City Rw 19 Kelurahan Kemiri Muka Kecamatan Beji Kota Depok ada 11 narasumber: bapak Widodo dan 10 anak remaja. Dari hasil analisis wawancara dapat diartikan bahwa perilaku konsumtif ini dapat dipahami serta diterapkan agar dapat menambah wawasan pengetahuan bagi peneliti tentang kondisi perilaku konsumtif remaja setelah keberadaan Margo City serta berkontribusi dalam memberikan dampak perubahan serta pengembangan ilmu pengetahuan khususnya perilaku konsumtif remaja pasca keberadaan mall Kata Kunci : Perilaku Konsumtif, Remaja, Mall Margo City This study aims to deepen the Consumptive Behavior of Adolescents After the Existence of Mall Rw 19, Kemiri Muka Village, Beji District, Depok City. The author uses a qualitative descriptive method with an interview technique, namely a method that seeks to solve and answer the problemfaced at this time. The main purpose is to make a description of a situation objectively. The author uses adolescent consumptive behavior both internal factors, namely motivation, self-esteem, observation, personality and external factors, namely culture, social class, social groups, reference groups, and family as well as consumptive behavior based on impulsive purchases, waste and irrational purchases. In this study described precisely then followed by analysis using interview techniques. From these results, it can be interpreted that, in general, the consumer behavior of adolescents after the existence of Margo City Mall Rw 19, Kemiri Muka Village, Beji District, Depok City, there were 11 sources: Mr. Widodo and 10 teenagers. From the results of the interview analysis, it can be interpreted that this consumptive behavior can be understood and applied in order to be able to add insight to the knowledge of researchers about the conditions of adolescent consumptive behavior after the existence of Margo City and to contribute to the impact of changes and the development of knowledge, especially adolescent consumptive behavior after the existence of the mall and can provide information to adolescents. Keywords: Consumptive Behavior, Adolescents, Margo City Mall

Item Type:	Thesis (Sarjana)
Additional Information:	1). Sujarwo, M.Pd. 2). Dr. Abdul Haris Fatgehipon. M.Si.
Subjects:	Ilmu Sosial > Sosiologi
Divisions:	FIS > S1 Pendidikan IPS
Depositing User:	Users 17301 not found.
Date Deposited:	17 Mar 2023 02:25
Last Modified:	17 Jan 2024 00:54
URI:	http://repository.unj.ac.id/id/eprint/38498

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