STRATEGI ADAPTASI PEDAGANG KAKI LIMA PADA MASA PANDEMI COVID-19 (STUDI DESKRIPTIF: PEDAGANG KAKI LIMA DI TAMAN OMEN KELURAHAN JOMBANG, CIPUTAT, KOTA TANGERANG SELATAN)

SUCI RAHMAH DANTY, . (2023) STRATEGI ADAPTASI PEDAGANG KAKI LIMA PADA MASA PANDEMI COVID-19 (STUDI DESKRIPTIF: PEDAGANG KAKI LIMA DI TAMAN OMEN KELURAHAN JOMBANG, CIPUTAT, KOTA TANGERANG SELATAN). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text 01 COVER.pdf Download (896kB)
	Text 02 BAB 1.pdf Download (238kB)
	Text 03 BAB 2.pdf Restricted to Registered users only Download (441kB) | Request a copy
	Text 04 BAB 3.pdf Restricted to Registered users only Download (370kB) | Request a copy
	Text 05 BAB 4.pdf Restricted to Registered users only Download (538kB) | Request a copy
	Text 06 BAB 5.pdf Restricted to Registered users only Download (230kB) | Request a copy
	Text 07 DAFTAR PUSTAKA.pdf Download (232kB)
	Text 08 LAMPIRAN.pdf Restricted to Registered users only Download (1MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk menggambarkan penyebab pedagang kaki lima tetap berjualan dan strategi adaptasi pedagang kaki lima pada masa pandemi Covid-19 di Taman Omen, Kelurahan Jombang, Kecamatan Ciputat, Kota Tangerang Selatan. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif dengan menggunakan pendekatan kualitatif. Teknik pengumpulan data yang dilakukan dengan kegiatan observasi, wawancara, dan studi pustaka. Subjek dalam penelitian ini yaitu 6 orang informan pedagang kaki lima. Hasil penelitian ini menunjukan bahwa, (1). Penyebab pedagang kaki lima tetap berjualan pada masa pandemic Covid-19, yaitu (a) Faktor Internal, diantaranya faktor usia dan Self Comfort Zone. (b) Faktor Eksternal, diantaranya persaingan dalam mencari pekerjaan dan kebutuhan keluarga yang harus dipenuhi. (2). Strategi Adaptasi yang dilakukan oleh pedagang kaki lima pada masa pandemi Covid-19, yaitu (a) Strategi Siasat, (b) Strategi Perilaku, (c) Strategi Proses. ***** This study aims to describe the causes of street vendors continuing to sell and the adaptation strategy of street vendors during the Covid-19 pandemic in Taman Omen, Jombang Village, Ciputat District, South Tangerang City. The research method used in this study is descriptive using a qualitative approach. Data collection techniques carried out by observation, interviews, and literature studies. The subjects in this study were 6 street vendor informants. The results of this study show that, (1). The causes of street vendors continue to sell during the Covid-19 pandemic, namely (a) Internal Factors, including age factors and Self Comfort Zone. (b) External factors, including competition in finding work and family needs that must be met. (2). Adaptation Strategies carried out by street vendors during the Covid-19 pandemic, namely (a) Strategy Strategy, (b) Behavior Strategy, (c) Process Strategy.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Abdul Haris Fatgehipon, M.Si. ; 2). Nova Scorviana Herminasari, S.Pd, M.A.
Subjects:	Ilmu Sosial > Kondisi Sosial,Masalah Sosial,Reformasi Sosial Ilmu Sosial > Demografi, Penduduk, Ilmu Kependudukan Ilmu Sosial > Kewirausahaan
Divisions:	FIS > S1 Pendidikan IPS
Depositing User:	Users 18474 not found.
Date Deposited:	22 Aug 2023 00:04
Last Modified:	22 Aug 2023 00:04
URI:	http://repository.unj.ac.id/id/eprint/39314

Actions (login required)

View Item