PENGARUH KUALITAS PELAYANAN DAN KEPUASAN MAHASISWA TERHADAP BEHAVIORAL INTENTION MAHASISWA

ANNISA DENAPUTRI, . (2023) PENGARUH KUALITAS PELAYANAN DAN KEPUASAN MAHASISWA TERHADAP BEHAVIORAL INTENTION MAHASISWA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh kualitas pelayanan perguruan tinggi dan kepuasan mahasiswa terhadap behavioral intention mahasiswa terhadap perguruan tinggi. Selain itu, penelitian ini juga mencari tau apakah kepuasan mahasiswa mampu memediasi hubungan antara kualitas pelayanan dengan behavioral intention mahasiswa. Penelitian ini menggunakan metode kuantitatif. Sampel diambil dari mahasiswa Fakultas Pertanian Universitas Galuh angkatan tahun 2021 kelas reguler sejumlah 70 orang. Data dalam penelitian ini diolah menggunakan metode CB-SEM dengan bantuan software SPSS AMOS versi 20. Penelitian ini menemukan bahwa kualitas pelayanan dan kepuasan mahasiswa berpengaruh secara positif dan signifikan terhadap behavioral intention mahasiswa. Selain itu, kepuasan mahasiswa mampu memediasi hubungan antara kualitas pelayanan dan behavioral intention mahasiswa. *** This research was conducted to determine the effect of service quality and student satisfaction on students' behavioral intention towards university. In addition, this study also seeks to find out whether student satisfaction is able to mediate the relationship between service quality and student behavioral intention. This research uses quantitative methods. Samples were taken from students from the Faculty of Agriculture, Galuh University, class of 2021, as much as 70 people. The data in this study were processed using the CB-SEM method with the help of SPSS AMOS version 20 software. This study found that service quality and student satisfaction had a positive and significant effect on student behavioral intention. In addition, student satisfaction is able to mediate the relationship between service quality and student behavioral intention.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Christian Wiradendi Wolor, SE., MM ; 2). Rizki Firdausi Rachmadania, SE., M.SM
Subjects:	Pendidikan > Teori, Penelitian Pendidikan
Divisions:	FE > S1 Pendidikan Administrasi Perkantoran
Depositing User:	Users 19511 not found.
Date Deposited:	01 Sep 2023 01:48
Last Modified:	01 Sep 2023 01:48
URI:	http://repository.unj.ac.id/id/eprint/40524

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