ANALISIS KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN PENGUNJUNG DI WISATA KOLAM RENANG HS AGUNG

THRESA AFRILITA, . (2024) ANALISIS KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN PENGUNJUNG DI WISATA KOLAM RENANG HS AGUNG. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

ANALISIS KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN PENGUNJUNG DI WISATA KOLAM RENANG HS AGUNG ABSTRAK Penelitian ini bertujuan untuk mengetahui bagaimana kualitas pelayanan terhadap tingkat kepuasan pengunjung di wisata kolam renang HS Agung. Penelitian ini dilaksanakan dari bulan Februari hingga Juni yang berlokasi di Jl. Robusta Raya No. 11, Duren Sawit, Jakarta Timur. Pada penelitian ini menggunakan metode penelitian deskriptif kuantitatif dengan metode survey. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah menggunakan kuesioner. Sampel dalam penelitian ini adalah pengunjung kolam renang HS Agung berjumlah 100 responden. Validasi instrumen menggunakan Korelasi Product Moment sedangkan Reliabilitasnya menggunakan rumus Alpha Cronbach. Analisis data menggunakan Customer Satisfaction Index (CSI), dan hasil kesimpulan penelitian Tingkat kepuasan pengunjung di wisata kolam renang HS Agung secara keseluruhan berada pada kategori “puas” pada nilai Customer Satisfaction Index (CSI) sebesar 77,64% pada dimensi Bukti Fisik (Tangibles) 77,47%, dimensi Empati (Empathy) 77,67%, dimensi Daya Tanggap (Responsiveness) 76,33%, dimensi Keandalan (Reliability) 78,51%, dan dimensi Jaminan (Assurance) 78,54% Kata kunci: Kualitas Pelayanan, Tingkat Kepuasan Pengunjung, Kolam Renang. *********** ABSTRACT This study aims to determine how the quality of service on the level of visitor satisfaction in the HS Agung swimming pool tour. This research was conducted from February to June which is located at Jl. Robusta Raya No. 11, Duren Sawit, East Jakarta. This research uses descriptive quantitative research methods with survey methods. The data collection technique used in this study was a questionnaire. The sample in this study were visitors to the HS Agung swimming pool totaling 100 respondents. Instrument validation uses Product Moment Correlation while Reliability uses the Cronbach Alpha formula. Data analysis using the Customer Satisfaction Index (CSI), and the results of the research conclusion The overall level of visitor satisfaction at the HS Agung swimming pool tour is in the "satisfied" category at the Customer Satisfaction Index (CSI) value of 77.64% on the dimension of Physical Evidence (Tangibles). In the Tangibles dimension 77.47%, the Empathy dimension 77.67%, the Responsiveness dimension 76.33%, the Reliability dimension 78.51%, and the Assurance dimension 78.54%. Keywords: Service Quality, Visitor Satisfaction Level, Swimming Pool.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Aan Wasan, S.SOs.,M.Si. ; 2). Abdul Kholik, M.Pd.
Subjects:	Geografi, Antropologi > Olah Raga dan Rekreasi Olah Raga dan Seni Pertunjukan > Seni Pertunjukan
Divisions:	FIO > Olahraga Rekreasi
Depositing User:	Users 22556 not found.
Date Deposited:	22 Jul 2024 01:08
Last Modified:	22 Jul 2024 01:08
URI:	http://repository.unj.ac.id/id/eprint/45772

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