PENGARUH REGULASI EMOSI TERHADAP PEMBELIAN IMPULSIF MELALUI E-COMMERCE PADA PENGGUNA PAYLATER

SAFIRAH MARIAH SYAHRUL, . (2024) PENGARUH REGULASI EMOSI TERHADAP PEMBELIAN IMPULSIF MELALUI E-COMMERCE PADA PENGGUNA PAYLATER. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh regulasi emosi terhadap pembelian impulsif. Penelitian dilakukan bulai Mei sampai Juni tahun 2024. Sampel pada penelitian ini berjumlah 150 orang yang ditentukan dengan teknik nonprobability sampling metode purposive sampling. Pengumpulan data menggunakan kuesioner. Instrumen Difficulties in Emotion Regulation digunakan untuk mengukur regulasi emosi. Instrumen Impulsif Buying Tendency Scale digunakan untuk mengukur pembelian impulsif. Hasil analisis data menunjukan adanya hubungan antara regulasi emosi dengan pembelian impulsif yang bersifat negatif dengan nilai -0.442. Diperoleh model persamaan regresi Ŷ = 87.354 - 0.386X, hal ini berarti jika variabel regulasi emosi dinaikan satu satuan, maka variabel pembelian impulsif akan mengalami penurunan sebesar 0.386 pada konstanta 87.354. Kemudian, uji signifikansi persamaan regresi diperoleh sebesar diperoleh Fhit (b/a) = 35.836 dan p-value = 0.000 < 0.05 maka diambil keputusan tolak H0, terima H1. Hasil ini menunjukkan bahwa terdapat pengaruh antara regulasi emosi dengan pembelian impulsif. ***** This research aims to determine the effect of emotional regulation on impulsive buying. The research was conducted from May to June 2024. The sample in this study was 150 people who were determined using a non-probability sampling technique using a purposive sampling method. Data collection uses a questionnaire. The Difficulties in Emotion Regulation instrument is used to measure emotion regulation. The Impulsive Buying Tendency Scale instrument is used to measure impulsive buying. The results of data analysis show that there is a relationship between emotional regulation and negative impulse buying with a value of -0.442. The regression equation model obtained Ŷ = 87.354 -0.386X, this means that if the emotional regulation variable is increased by one unit, the impulsive buying variable will decrease by 0.386 at a constant of 87.354. Then, to test the significance of the regression equation, it was obtained that Fhit (b/a) = 35.836 and p-value = 0.000 < 0.05, then the decision was taken to reject H0, accept H1. These results indicate that there is an influence between emotional regulation and impulsive buying.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Vania Zulfa, S.Pd., M.Pd ; 2). Dr. Hamiyati, M.Si
Subjects:	Ilmu Sosial > Teori Ekonomi Ilmu Sosial > Keuangan Ilmu Sosial > Kesejahteraan Keluarga
Divisions:	FT > S1 Pendidikan Kesejahteraan Keluarga
Depositing User:	Users 23383 not found.
Date Deposited:	29 Jul 2024 23:59
Last Modified:	29 Jul 2024 23:59
URI:	http://repository.unj.ac.id/id/eprint/47058

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