PENGARUH SOCIAL MEDIA INFLUENCER DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN REKSADANA PADA GENERASI Z YANG DIMEDIASI OLEH FEAR OF MISSING OUT (FOMO)

NIKA FITRI NORJANAH, . (2024) PENGARUH SOCIAL MEDIA INFLUENCER DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN REKSADANA PADA GENERASI Z YANG DIMEDIASI OLEH FEAR OF MISSING OUT (FOMO). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Banyak anak muda zaman sekarang atau yang biasa disebut generasi Z, yang akrab dengan internet dan terpengaruh gaya hidup mewah di media sosial, tertipu investasi bodong. Mereka tergoda dengan janji kaya cepat, tanpa memikirkan risikonya. Hal ini diperparah dengan kurangnya informasi tentang investasi reksadana, sehingga mereka mudah terbujuk oleh tawaran yang menjanjikan. Penelitian ini bertujuan untuk mengetahui hubungan antara kualitas informasi dan social media influencer dengan keputusan pembelian reksadana yang terjadi pada generasi Z. Subjek penelitian berjumlah 180 responden pengguna reksadana di Jabodetabek dengan menggunakan teknik purposive sampling. Berdasarkan dari hasil pengujian dapat disimpulkan bahwa variabel social media influencer memiliki pengaruh terhadap keputusan pembelian, variabel kualitas informasi memiliki pengaruh terhadap keputusan pembelian, variabel social media influencer memiliki pengaruh terhadap Fear of Missing Out (FOMO), variabel kualitas informasi memiliki pengaruh terhadap Fear of Missing Out (FOMO), variabel Fear of Missing Out (FOMO) memiliki pengaruh terhadap keputusan pembelian, variabel social media influencer berpengaruh signifikan terhadap keputusan pembelian melalui mediasi Fear of Missing Out (FOMO) dan variabel kualitas informasi berpengaruh signifikan terhadap keputusan pembelian melalui mediasi Fear of Missing Out (FOMO). ***** Many young people today or commonly called Generation Z, who are familiar with the internet and are influenced by luxurious lifestyles on social media, are deceived by bulging investments. They are tempted by the promise of getting rich quick, without thinking about the risks. This is compounded by the lack of information about mutual fund investments, so they are easily lured by promising offers. This study aims to determine the relationship between the quality of information and social media influencers with mutual fund purchase decisions that occur in Generation Z. The subjects were 180 respondents of mutual fund users in Jabodetabek using purposive sampling technique. Based on the test results it can be concluded that the variable social media influencers have an influence on purchasing decisions, variable quality of information has an influence on purchasing decisions, variable social media influencers have an influence on the Fear of Missing Out (FOMO), variable quality of information has an influence on the Fear of Missing Out (FOMO), variable Fear of Missing Out (FOMO) , social media influencer variables have a significant effect on purchasing decisions through Fear of Missing out (FOMO) mediation and information quality variables have a significant effect on purchasing decisions through Fear of Missing out (FOMO) mediation.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Osly Usman, M.Bus. ; 2). Muhammad Fawaiq, M.Ec.Dev
Subjects:	Manajemen > Manajemen , Business
Divisions:	FE > S1 Pendidikan Tata Niaga
Depositing User:	Nika Fitri Norjanah .
Date Deposited:	09 Aug 2024 01:07
Last Modified:	09 Aug 2024 01:07
URI:	http://repository.unj.ac.id/id/eprint/49234

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