FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN SELF ORDERING KIOSK DENGAN SIKAP PENGUNAAN SEBAGAI VARIABEL INTERVENING (PADA PELANGGAN RESTORAN CEPAT SAJI)

SALSA ADIS SAFITRI, . (2024) FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN SELF ORDERING KIOSK DENGAN SIKAP PENGUNAAN SEBAGAI VARIABEL INTERVENING (PADA PELANGGAN RESTORAN CEPAT SAJI). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini memiliki tujuan untuk menganalisis faktor-faktor yang mempengaruhi intention to use terhadap minat menggunakan Self ordering kiosk di DKI Jakarta.. Terdapat lima variabel yang diterapkan untuk mengukur variabel ini, yakni perceived usefulness, perceived ease of use, service features, intention to use, dan attitude towards using. Pengumupan data dilaksanakan di area DKI Jakarta dari bulan Oktober 2023 sampai Juli 2024. Data yang terhimpun didapatkan melalui penyebaran kuesioner menggunakan Google Form dengan metode purposive sampling dengan adanya kriteria tertentu. Partisipan pada penelitian ini sejumlah 215 orang yang terbagi dari 45 partisipan laki-laki dan 170 partisipan Perempuan, yang bertempat di wilayah DKI Jakarta. Teknik analisis data yang diterapkan adalah metode Partial Least Square (PLS). Temuan dari penelitian ini memberikan gambaran apabila tidak ada pengaruh positif dan signifikan antara perceived ease of use dengan intention to use. Namun, didapatkan jika ada pengaruh yang positif dan signifikan antara perceived usefulness dengan intention to use. Selain itu, terlihat adanya pengaruh yang positif dan signifikan antara service features terhadap intention to use, tidak adanya pengaruh positif dan signfikan antara perceived ease of use terhadap attitude towards using, adanya pengaruh positif dan signifikan antara perceived usefulness terhadap attitude towards using, adanya pengaruh positif dan signifikan antara service features terhadap attitude towards using, tidak adanya pengaruh yang positif dan signifikan antara perceived ease of use terhadap intention to use melalui attitude towards using, adanya pengaruh yang positif dan signifikan antara perceived usefulness terhadap intention to use melalui attitude towards using, dan adanya pengaruh yang positif dan signifikan antara service features terhadap intention to use melalui attitude towards using. *********** This research aims to examine the factors that influence the intention to use of customers using Self ordering kiosks in DKI Jakarta. There are five variables used to measure this variable, namely perceived usefulness, perceived ease of use, service features, intention to use, and attitude towards using. Data collection was carried out in the DKI Jakarta area from Oktober 2023 to July 2024. The data collected was obtained by distributing questionnaires via Google Form with a purposive sampling technique with certain criteria. The total number of participants in the research conducted was 215 people, consisting of 45 male participants and 170 female participants, located in the DKI Jakarta area. The data analysis technic applied is the Partial Least Square (PLS) method. The findings from the research conducted illustrate that there is no positive and significant influence between perceived ease of use and intention to use. However, it was found that there was a positive and significant influence between perceived usefulness and intention to use. Apart from that, it can be seen that there is a positive and significant influence between service features on intention to use, there is no positive and significant influence between perceived ease of use on attitude towards using, there is a positive and significant influence between perceived usefulness on attitude towards using, there is a positive influence and significant between service features on attitude towards using, there is no positive and significant influence between perceived ease of use on intention to use through attitude towards using, there is a positive and significant influence between perceived usefulness on intention to use through attitude towards using, and There is a positive and significant influence between service features on intention to use through attitude towards using.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Osly Usman, M.Bus. ; 2). Dr. Ayatulloh Michael Musyaffi, S.E., Ak., M.Ak.
Subjects:	Pendidikan > Pendidikan Dasar Teknologi dan Ilmu Terapan > Teknologi (umum) > Teknologi Pendidikan
Divisions:	FE > S1 Pendidikan Tata Niaga
Depositing User:	Users 25463 not found.
Date Deposited:	03 Sep 2024 06:18
Last Modified:	03 Sep 2024 06:18
URI:	http://repository.unj.ac.id/id/eprint/50757

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