STRATEGI OPTIMALISASI COMPANY PERFORMANCE DAN COMPETITIVE ADVANTAGE PADA PRODUK REMANUFACTURING MELALUI KUALITAS, INOVASI, DAN SUPPLY CHAIN MANAGEMENT

FIRMAWAN SUSANTO, . (2022) STRATEGI OPTIMALISASI COMPANY PERFORMANCE DAN COMPETITIVE ADVANTAGE PADA PRODUK REMANUFACTURING MELALUI KUALITAS, INOVASI, DAN SUPPLY CHAIN MANAGEMENT. Magister thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini menggunakan data primer yang disebarkan kepada 153 responden. Teknik sampling yang digunakan dalam penelitian ini adalah non-probability sampling dan purposive sampling yang disebarkan pada karyawan yang berada pada Komatsu Group. Data responden didapatkan melalui penyebaran kuisioner yang berisi daftar pertanyaan sesuai dengan variabel penelitian. Data dianalisis dengan metode Structural Equation Modelling (SEM) dengan menggunakan bantuan program LISREL 8.80. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kinerja perusahaan pada produk Reman; inovasi produk tidak mempengaruhi kinerja perusahaan karena perusahaan tidak terlalu banyak melakukan upaya inovasi untuk meningkatkan kinerja. Praktik manajemen rantai pasok berpengaruh positif terhadap kinerja perusahaan untuk produk Reman. Supply chain responsiveness tidak berpengaruh positif dan signifikan terhadap kinerja perusahaan, Supply chain strategy tidak berpengaruh positif signifikan terhadap keunggulan bersaing, Keunggulan bersaing berpengaruh positif signifikan terhadap kinerja perusahaan. Inovasi produk tidak mempengaruhi kinerja perusahaan karena perusahaan tidak terlalu banyak melakukan upaya inovasi untuk meningkatkan kinerja. Praktik manajemen rantai pasok berpengaruh positif terhadap kinerja perusahaan produk Reman. Supply chain responsiveness tidak berpengaruh positif dan signifikan terhadap kinerja perusahaan, dan Supply chain strategy tidak berpengaruh positif signifikan terhadap keunggulan bersaing; keunggulan bersaing berpengaruh positif signifikan terhadap kinerja perusahaan. Supply chain responsiveness tidak berpengaruh positif dan signifikan terhadap kinerja perusahaan, dan Supply chain strategy tidak berpengaruh positif signifikan terhadap keunggulan bersaing; keunggulan bersaing berpengaruh positif signifikan terhadap kinerja perusahaan. ********************************** This study uses primary data distributed to 153 respondents. The sampling technique used in this study is non-probability sampling and purposive sampling which are distributed to employees who are in the Komatsu Group. Respondent data was obtained by distributing questionnaires containing a list of questions according to the research variables. The data were analyzed using the Structural Equation Modeling (SEM) method using the LISREL 8.80. program. The results show that product quality has a positive and significant effect on company performance on Reman products; product innovation does not affect company performance because companies do not make too many innovation efforts to improve performance. Supply chain management practices positively affect company performance for Reman products. Supply chain responsiveness does not have a positive and significant effect on company performance, Supply chain strategy does not have a significant positive impact on competitive advantage, Competitive advantage has a significant positive effect on company performance. Product innovation does not affect the company's performance because the company does not make too many innovation efforts to improve performance. Supply chain management practices positively affect the company performance of Reman's products. Supply chain responsiveness does not have a positive and significant impact on company performance, and Supply chain strategy does not have a significant positive effect on competitive advantage; competitive advantage has a significant positive effect on company performance. Supply chain responsiveness does not have a positive and significant effect on company performance, and Supply chain strategy does not have a significant positive effect on competitive advantage; competitive advantage has a significant positive effect on company performance.

Item Type:	Thesis (Magister)
Additional Information:	1). Dr. Agung Wahyu Handaru, S.T., M.M. ; 2). Dr. Indra Pahala, SE., M.Si.
Subjects:	Manajemen > Manajemen , Business Manajemen > Manajemen Kantor, Organisasi
Divisions:	FE > S2 Manajemen
Depositing User:	PKL .
Date Deposited:	03 Oct 2024 00:41
Last Modified:	03 Oct 2024 00:41
URI:	http://repository.unj.ac.id/id/eprint/51121

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