STRATEGI BRAND AWARENESS PT GEMALINDO KREASI INDONESIA MELALUI EVENT ICRAFT 2022

GITA SANDRA, . (2022) STRATEGI BRAND AWARENESS PT GEMALINDO KREASI INDONESIA MELALUI EVENT ICRAFT 2022. Diploma thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Brand awareness atau kesadaran merek didefinisikan sebagai sebuah kesanggupan konsumen / calon pembeli dalam recognize atau mengenali bahwa suatu merek merupakan suatu bagian dari kategori produk tertentu. Pameran ICRAFT 2022 adalah pameran tentang interior & kerajinan yang telah berlangsung secara berkala sejak tahun 2001, menampilkan berbagai jenis produk kreatif interior dan kerajinan seperti : dekorasi rumah tangga, produk kriya, wastra adati (batik, tenun, songket, fashion), aneka barang kerajinan (kayu, anyaman, logam), perhiasan (emas, perak, batu aji), barang keramik serta gerabah berbasis etnik tradisional hingga modern. Penelitian ini bertujuan untuk strategi yang dilakukan PT Gemalindo Kreasi Indonesia dalam membangun brand awareness serta Pengukuran kesadaran merek (Brand Awareness) dapat dilakukan yaitu Unaware of Brand. ************************************************** Brand awareness is defined as the ability of consumers / potential buyers to recognize or recognize that a brand is a part of a particular product category. The ICRAFT 2022 exhibition is an exhibition on interior & crafts that has been held regularly since 2001, displaying various types of interior creative products and crafts such as: household decorations, craft products, traditional wastra (batik, weaving, songket, fashion), various handicrafts (wood, woven, metal), jewelry (gold, silver, aji stone), ceramics and pottery based on traditional to modern ethnicity. This study aims for the strategy that PT Gemalindo Kreasi Indonesia has used in building brand awareness and measuring brand awareness (Brand Awareness) can be done, namely Unaware of Brand.

Item Type: Thesis (Diploma)
Additional Information: 1). Rahmat Darmawan, S.Pd., M.M.Par.
Subjects: Ilmu Sosial > Pariwisata
Divisions: FIS > D IV Usaha Perjalanan Wisata
Depositing User: sawung yudo
Date Deposited: 15 Oct 2024 03:47
Last Modified: 15 Oct 2024 03:47
URI: http://repository.unj.ac.id/id/eprint/51548

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