Muhammad Muslim Ridho, . (2022) THRIFT SHOP DULU DAN SEKARANG: KETIDAKSINKRONAN SISTEM BISNIS PAKAIAN BEKAS DI ERA BELANJA DARING. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Penelitian ini menggunakan metode penelitian kualitatif dengan metode studi kasus. Penghimpunan data penelitian dilakukan dengan metode studi pustaka, wawancara mendalam, wawancara informal, serta pengamatan/observasi. Penelitian ini memiliki delapan informan, yakni: Bang Aswir, Pak Lubis, dan Annisa Seza sebagai informan kunci, lalu Pak Gilang, Raka Nizam, Fikri, Tengil, dan Shadia Kansha sebagai informan pendukung, serta Max Suriaganda sebagai informan triangulasi. Penelitian ini menggunakan konsep komersialisasi, ketidaksinkronan, dan konsumsi. Berdasarkan hasil temuan penelitian, pengusaha thrift shop dan konsumen merasakan adanya peningkatan harga barang thrift shop yang disebabkan oleh berbagai faktor, di antaranya: komersialisasi melalui media sosial, media massa, dan internet, meningkatnya permintaan tanpa diimbangi dengan penawaran/pasokan barang thrift shop, skema bisnis melalui reseller, dan pendewasaan industri thrift shop. Bersamaan dengan transisi tersebut, terjadi ketidaksinkronan pada subsistem bisnis pakaian bekas seperti geografis, institusi, kelompok sosial, dan individual, yang menyebabkan terjadinya marginalisasi terhadap konsumen lama thrift shop ******************************** The research method used in this thesis is descriptive qualitative, with data collection techniques such as in-depth and informal interviews, literature studies, and observation. This study has eight informants, namely: Bang Aswir, Pak Lubis, and Annisa Seza as key informants, then Pak Gilang, Raka Nizam, Fikri, Tengil, and Shadia Kansha as supporting informants, and Max Suriaganda as triangulation informant. The concepts used in this research are commercialization, asynchrony, and consumption. Based on the research findings, both thrift shop sellers and consumers share the view that the increasing price of thrift shop goods is caused by various factors, including: commercialization through social media, mass media, and the internet, the supply of thrift shop goods that can’t keep up with the demand of consumers, and the thrift shop industry itself, which is currently approaching its maturity. For a long time, thrift shop consumers are marginalized in the consumer, cultural, and channel sub-systems. Marginalization of long time thrift shop consumers in the three sub-systems mentioned above are caused by four forms of asynchronism, such as: geographical asynchronism, institutional asynchronism, asynchronism of different social groups, and individual asynchronism.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Additional Information: | 1). Marista Christina Shally Kabelen. ; 2). Marista Christina Shally Kabelen, S.Fil., M.Hum |
| Subjects: | Ilmu Sosial > Pariwisata |
| Divisions: | FIS > S1 Sosiologi |
| Depositing User: | sawung yudo |
| Date Deposited: | 17 Oct 2024 04:40 |
| Last Modified: | 17 Oct 2024 04:40 |
| URI: | http://repository.unj.ac.id/id/eprint/51625 |
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