STRATEGI PROMOSI PADA EVENT ORGANIZER PT MANDIRI KREASI BERSAUDARA (UPGRADE-INC)

PONI HADIANTI RUKMANIA, . (2022) STRATEGI PROMOSI PADA EVENT ORGANIZER PT MANDIRI KREASI BERSAUDARA (UPGRADE-INC). Diploma thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penulisan Tugas Akhir ini berfokus pada Strategi Promosi yang digunakan oleh perusahaan PT Mandiri Kreasi Bersaudara (Upgrade-inc) yang belum berjalan dengan efektif dan Sumber Daya Manusia khususnya pada bagian promosi belum terorganisir dengan baik. Tujuan dari penelitian ini adalah untuk mengidentifikasi strategi promosi yang telah digunakan oleh PT Mandiri Kreasi Bersaudara (Upgrade-inc), untuk mengidentifikasi upaya SDM client service dalam mempromosikan jasa event organizer pada PT Mandiri Kreasi Bersaudara (Upgrade-inc), dan untuk memberikan rekomendasi strategi promosi baru PT Mandiri Kreasi Bersaudara (Upgrade-inc). Jenis penelitian yang digunakan adalah penelitian lapangan yang bersifat deskriptif kualitatif, Dengan teknik pengumpulan data melalui wawancara, observasi, dan studi literatur. Untuk bisa berkembang PT Mandiri Kreasi Bersaudara perlu menerapkan beberapa strategi promosi yaitu Periklanan (Advertising), Promosi Penjualan (Sales Promotion), Hubungan Masyarakat (Public Relations), Penjualan Personal (Personal Selling), Pemasaran Langsung (Direct Marketing), Pemasaran Interaktif (Interactive/ Internet Marketing), dan Rekomendasi Personal (Word of Mouth). ************************************* The writing of this final project focuses on the Promotion Strategy used by the company PT Mandiri Kreasi Bersaudara (Upgrade-inc) which has not been running effectively and Human Resources, especially in the promotion section, have not been well organized. The purpose of this study is to identify the promotional strategies that have been used by PT Mandiri Kreasi Bersaudara (Upgrade-inc), to identify the efforts of HR client service in promoting event organizer services at PT Mandiri Kreasi Bersaudara (Upgrade-inc), and to provide strategic recommendations. new promotion of PT Mandiri Kreasi Bersaudara (Upgrade-inc). The type of research used is descriptive qualitative field research, with data collection techniques through interviews, observations, and literature studies. To be able to develop PT Mandiri Kreasi Bersaudara (Upgrade-inc) needs to implement several promotional strategies, namely Advertising (Advertising), Sales Promotion (Sales Promotion), Public Relations (Public Relations), Personal Selling (Personal Selling), Direct Marketing (Direct Marketing), Interactive Marketing (Interactive Marketing). / Internet Marketing), and Personal Recommendations (Word of Mouth).

Item Type:	Thesis (Diploma)
Additional Information:	1). Revi Agustin Aisyianita, S.Hut., M.Sc
Subjects:	Ilmu Sosial > Pariwisata
Divisions:	FIS > D IV Usaha Perjalanan Wisata
Depositing User:	sawung yudo
Date Deposited:	18 Oct 2024 02:42
Last Modified:	18 Oct 2024 02:42
URI:	http://repository.unj.ac.id/id/eprint/51658

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