SIKAP TERHADAP PRODUK BUSANA JAKET BOMBER DENGAN KAIN TENUN TAPOK KEMALO

PUTRI ATIKAH NANDA SETIANTI, . (2025) SIKAP TERHADAP PRODUK BUSANA JAKET BOMBER DENGAN KAIN TENUN TAPOK KEMALO. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text file cover_compressed.pdf Download (1MB)
	Text Bab 1.pdf Download (2MB)
	Text Bab 2_compressed.pdf Restricted to Registered users only Download (3MB) | Request a copy
	Text Bab 3_compressed.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text Bab 4_compressed.pdf Restricted to Registered users only Download (3MB) | Request a copy
	Text Bab 5.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text Dapus.pdf Download (1MB)
	Text Lampiran_compressed.pdf Restricted to Registered users only Download (3MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk mengetahui daya terima produk jaket bomber berbahan kain Tenun Tapok Kemalo pada wanita dewasa awal usia 18-25 tahun. Metode penelitian yang digunakan adalah metode survei dengan pendekatan kuantitatif. Penelitian ini menggunakan instrumen penelitian berupa kuesioner atau angket. Hasil penelitian menunjukkan bahwa produk jaket bomber berbahan Tenun Tapok Kemalo memiliki tanggapan positif oleh responden. Hampir seluruh responden memberikan reaksi positif terhadap produk ini, baik dari segi desain maupun fungsionalitas. Berdasarkan analisis terhadap tiga indikator jaket bomber ini mendapatkan nilai tinggi pada desain, kualitas bahan, kenyamanan, dan harga yang sesuai. Produk ini berhasil memenuhi harapan konsumen dan menunjukkan potensi besar untuk diterima oleh pasar, khususnya pada segmen wanita dewasa awal. Kata Kunci : Sikap terhadap produk, jaket bomber, kain tapok temalo. ***** This study aims to determine the product acceptance of bomber jackets made from Tapok Kemalo fabric among adult women aged 18-25 years. The research method used is a survey method with a quantitative approach. The results indicate that the bomber jacket made from Tapok Kemalo fabric was very well accepted by the respondents. Almost all respondents provided positive reactions to this product, both in terms of design and functionality. Based on the analysis of six subindicators, the bomber jacket received high scores in the aspects of design, material quality, comfort, and appropriate pricing. This product successfully met consumer expectations and shows significant potential for acceptance in the market, particularly within the early adult female segment. Keywords: product acceptance, bomber jacket, Tapok Kemalo fabric

Item Type:	Thesis (Sarjana)
Additional Information:	1). Esty Nurbaity Arrsyi, S.Pd., M.K.M. ; 2). Dra. Suryawati, M.Si.
Subjects:	Desain Kostum, Tata Busana > Tata Busana
Divisions:	FT > S1 Pendidikan Tata Busana
Depositing User:	Users 27058 not found.
Date Deposited:	04 Mar 2025 05:28
Last Modified:	04 Mar 2025 05:28
URI:	http://repository.unj.ac.id/id/eprint/54357

Actions (login required)

View Item