Shahadah, Zaqiyatus and Alfan, Aris and Sya'diyah, Zumrotus (2024) Strategi Optimasi Pemasaran Air Mineral di Kecamatan Maduran dengan Menggunakan Teori Permainan. JMT (Jurnal Matematika dan Terapan), 6 (2). pp. 42-47. ISSN 2615-6792
Full text not available from this repository.Abstract
Mineral water company must design an effective marketing strategy to find optimal marketing opportunities. The method for developing marketing strategies that need to be optimized is using game theory. This research aims to analyze the optimal marketing strategy for mineral water Aqua, Cleo, and local brands (Como, Aidrat, Ake, etc.). Alternative strategies implemented include: profit, demand and quality. In this study, the optimal strategy for Aqua is demand and quality, the optimal strategy for Cleo is profit and demand, and the optimal strategy for Local Brands (Como, Aidrat, Ake, etc.) is profit and demand.
| Item Type: | Article |
|---|---|
| Subjects: | Sains > Matematika |
| Depositing User: | OJS LPPM UNJ . |
| Date Deposited: | 08 Mar 2025 12:13 |
| Last Modified: | 08 Mar 2025 12:13 |
| URI: | http://repository.unj.ac.id/id/eprint/55248 |
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