Sukma Jaya, Arbi and Purwohedi, Unggul and Armeliza, Diah (2021) Pengaruh TQM terhadap Kinerja UMKM Melalui Orientasi Pasar sebagai Variabel Intervening. Jurnal Akuntansi, Perpajakan dan Auditing, 2 (2). pp. 215-241. ISSN 2722-9823
Full text not available from this repository.Abstract
The purpose of this study is to test and analyze the effect of Total Quality Management (TQM) on MSMEs performance, test and analyze the effect of TQM on market orientation, test and analyze the effect of market orientation on MSMEs performance, and test and analyze the effect of TQM on MSMEs performance through market orientation. The sampling technique in this study used non-probability sampling through purposive sampling. This study uses primary data sources, namely through questionnaires collected from 30 MSMEs owners in Cengkareng District, West Jakarta. The data analysis technique used in this study is inferential statistical analysis measured using PLS-SEM on SmartPLS 3.0 software. This study obtained the following results: (a) TQM has a significant positive effect on the performance of MSMEs; (b) TQM has a significant positive effect on market orientation; (c) Market orientation has a significant positive effect on the performance of MSMEs; and (d) Market orientation does not mediate the relationship of TQM to MSMEs performance.
| Item Type: | Article |
|---|---|
| Subjects: | Ilmu Sosial > Kewirausahaan |
| Depositing User: | LPPM UNJ |
| Date Deposited: | 21 Mar 2025 05:22 |
| Last Modified: | 21 Mar 2025 05:33 |
| URI: | http://repository.unj.ac.id/id/eprint/55761 |
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