Strategi Kampanye SLB Negeri Bekasi Jaya dalam Meningkatkan Kesadaran Publik tentang Kesetaraan Hak Penyandang Tunarungu di Kota Bekasi

Kussanti, Devy Putri and Suryani, Ita and Armelsa, Dhefine and Susilowati, Susilowati (2024) Strategi Kampanye SLB Negeri Bekasi Jaya dalam Meningkatkan Kesadaran Publik tentang Kesetaraan Hak Penyandang Tunarungu di Kota Bekasi. Jurnal Ilmu Komunikasi, 12 (2). pp. 204-223. ISSN 2580-9172

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Official URL: https://journal.unj.ac.id/unj/index.php/communicol...

Abstract

This study aims to support the fulfillment of the rights of individuals with hearing impairments in the city of Bekasi. The background of this research is the communication barriers between individuals with hearing impairments (deaf peers) and the broader community (hearing peers), which often lead to feelings of inferiority and suspicion toward the deaf. This results in difficulties in communication and socializing, as well as affecting their opportunities for equal acceptance in society, including in the workforce. Therefore, this study designs a social campaign using poster media to raise public awareness of the rights of the deaf and create opportunities for them to participate equally in social and professional life. The research method used is a descriptive qualitative approach, through observation and direct interviews with relevant informants, including school officials and a student from the school. The paradigm employed is constructivism, which emphasizes how individuals or groups form their understanding and interpretation of the world, including the issues of equal rights and abilities of individuals with disabilities. The data collected are then analyzed descriptively to provide an in-depth overview of the challenges faced by individuals with hearing impairments in Bekasi. The research findings indicate a significant potential among individuals with hearing impairments to develop skills that align with their interests and talents, thus opening up broader career opportunities. Ultimately, this study can raise awareness in the city of Bekasi about the rights of individuals with hearing impairments. Additionally, this research also creates opportunities for individuals with hearing impairments to work in various fields, enabling them to contribute economically to their families.

Item Type: Article
Subjects: Ilmu Sosial > Komunitas Sosial, Ras dan Kelompok
Depositing User: LPPM UNJ
Date Deposited: 21 Mar 2025 08:41
Last Modified: 21 Mar 2025 08:41
URI: http://repository.unj.ac.id/id/eprint/55828

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