SAFITRI, SUSIANA (2024) Strategi Komunikasi Internal Kelompok Usaha Pengelolaan Sampah Desa Panggungharjo Bantul Dalam Meningkatkan Motivasi Karyawan. Jurnal Ilmu Komunikasi, 12 (2). pp. 224-243. ISSN 2580-9172
Full text not available from this repository.Abstract
In 2023, based on data obtained from BAPPEDA for the Special Region of Yogyakarta, the volume of waste in DIY will reach 780 tons. Responding to this problem, the Yogyakarta region began to establish TPS-3R reduce, reuse, and recycle as a step in minimizing the increasingly severe surge, namely one of the TPS-3R located in Bantul Regency, Panggungharjo Village, Bantul , Yogyakarta Special Region, namely KUPAS Panggungharjo belonging to BUMDes Panggung Lestari which is now one of the TPS-3R standard pilot models. Based on this data, the issue of waste management has been assessed as a serious matter so as not to cause new problems. KUPAS Panggungharjo as a group of business units operating in the field of waste management services, has 51 employees. However, based on the research results, internal communication problems were found. This research uses a qualitative method with a phenomenological study approach. Data collection was carried out through interviews with three respondents, observation, and a literature study. The results of the research prove that the design of an internal communication strategy is only based on brief observations, which causes the internal communication program to not run optimally, and employees also lack enthusiasm for participating because the program is considered not to have much of an impact. Based on its dimensions, vertical and diagonal internal communication is considered weak and has no influence, however, horizontal communication has a positive influence on employee motivation at work. Thus, the researcher proposed a KUPAS Panggungharjo internal communication strategy model that was prepared based on a SWOT analysis strategy, specifying the role of communications and defining communications objectives, programming and planning communication tactics, and organization arrangement, which resulted in nine KUPAS Panggungharjo internal communication program references.
| Item Type: | Article |
|---|---|
| Subjects: | Ilmu Sosial > Komunikasi |
| Depositing User: | LPPM UNJ |
| Date Deposited: | 21 Mar 2025 08:45 |
| Last Modified: | 21 Mar 2025 08:45 |
| URI: | http://repository.unj.ac.id/id/eprint/55831 |
Actions (login required)
 |
View Item |
