Baroroh, Niswah and Yanto, Heri and Fajarini, Indah and Pertiwi, Meilani Intan and Ningrum, Meldica Widya and Lestari, Tiara Dwi (2024) PEMBERDAYAAN UMKM DI ERA DIGITAL: PENGELOLAAN TOKO ONLINE DAN PEMASARAN EFEKTIF MENGGUNAKAN PONSEL DARI RUMAH. PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT, 5 (1). SNPPM2024SH-255- SNPPM2024SH-265.
Full text not available from this repository.Abstract
Digital transformation has become an urgent need for Micro, Small and Medium Enterprises (MSMEs) in facing increasingly fierce competition in the era of globalization. Community service activities aimed at increasing the marketing management capacity of MSMEs through the creation of online stores. This activity was carried out in Kalisalak Village, Batang, Central Java with a series of training and assistance on digital marketing strategies, utilizing e-commerce platforms, and managing online stores effectively. The results of this activity show that MSMEs who took part in this service program experienced increased understanding in managing online stores with digital marketing strategies, which contributed to increasing sales and business competitiveness. This article also discusses the challenges faced and recommendations for the sustainability of digitalization programs for MSMEs.
| Item Type: | Article |
|---|---|
| Subjects: | Pendidikan > Aneka Ragam tentang Pendidikan |
| Depositing User: | LPPM UNJ |
| Date Deposited: | 08 May 2025 04:16 |
| Last Modified: | 08 May 2025 04:16 |
| URI: | http://repository.unj.ac.id/id/eprint/56276 |
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