Wijayaningrum, Vivi Nur and Hani’ah, Mamluatul and Noprianto, Noprianto and Firdaus, Vipkas Al Hadid and Kirana, Annisa Puspa (2024) PENGEMBANGAN WEBSITE INOVATIF DAN PELATIHAN MITRA UNTUK PENINGKATAN BRANDING BATIK BLIMBING MALANG. PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT, 5 (1). SNPPM2024ST-30-SNPPM2024ST-39.
Full text not available from this repository.Abstract
Batik Blimbing Malang, as a partner in community service activities, is known as a producer of high-quality batik, both hand-drawn and stamped, with a vision to introduce and preserve batik culture through education. However, the partner faces issues such as a lack of online visibility due to the absence of a website, weak product catalog management, and minimal documentation of training and workshop activities. To address these issues, this community service activity involved the development of an innovative website that not only showcases the business profile and product catalog but also includes bilingual features (Indonesian and English) to expand the audience reach. Additionally, training was provided to the partners to enable them to manage and update website content independently. The implementation method involved active participation from the partner in the design and development of the website, as well as interactive training on using features and digital marketing strategies. The results show that the website successfully enhanced Batik Blimbing Malang's online visibility and expanded market reach. The training provided also effectively improved the partner's skills in utilizing digital technology, supporting business growth, and strengthening branding at both local and international levels. With this digital solution, Batik Blimbing Malang can educate the public about batik culture through a more modern and accessible platform.
| Item Type: | Article |
|---|---|
| Subjects: | Pendidikan > Aneka Ragam tentang Pendidikan |
| Depositing User: | LPPM UNJ |
| Date Deposited: | 09 May 2025 03:49 |
| Last Modified: | 09 May 2025 03:49 |
| URI: | http://repository.unj.ac.id/id/eprint/56333 |
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