Wulandari, Sri and Marketplace, Marketplace and Ilmi, Norma Nurul and Candra, Putri Dwi and Hurulaini, Minda and Budi, Setia and Saputra, Irwan and Ambarwati, Neneng Siti Silfi (2024) PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI METODE PEMASARAN ONLINE DI PERUMAHAN SUBSIDI GRIYA SAHLA DESA PASIRNANJUNG SUMEDANG. PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT, 5 (1). SNPPM2024EK57 -SNPPM2024EK69.
Full text not available from this repository.Abstract
In the increasingly rapid digital era, online marketing is the key to business success, including micro, small and medium enterprises (MSMEs) based on processed food products. However, people in rural areas are often hampered by limited access to adequate information and technology. The Community Service Program (PKM) integrated with Real Work Lectures (KKN) at Griya Sahla Subsidized Housing, Sumedang is here as a solution to overcome this problem. Through intensive digital marketing training, people are taught how to use market platforms to market their processed food products. As a result, local products are increasingly known and in demand, thereby increasing people's income and contributing to the local economy. This program has not only succeeded in overcoming the digital divide, but also shows the great potential of local processed food products and the important role of universities in empowering communities.
| Item Type: | Article |
|---|---|
| Subjects: | Pendidikan > Aneka Ragam tentang Pendidikan |
| Depositing User: | LPPM UNJ |
| Date Deposited: | 09 May 2025 04:34 |
| Last Modified: | 09 May 2025 04:34 |
| URI: | http://repository.unj.ac.id/id/eprint/56344 |
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