Amijaya, Sita Yuliastuti and Dewangga, Yordan Kristanto and Wiyatiningsih, Wiyatiningsih and Cantya, Vinsa (2024) PENDAMPINGAN WORKSHOP DESAIN KEMASAN DAN FOTOGRAFI PRODUK BAGI PELAKU WIRAUSAHA “UMKM PINTER”. PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT, 5 (1). SNPPM2024EK32 -SNPPM2024EK44.
Full text not available from this repository.Abstract
Eye-catching product packaging is a great way to attract potential buyers. Packaging with good aesthetic value represents the expectations of potential buyers and reflects consumers' expectations for a product's contents. The design must convey the idea of the product maker to consumers. This product packaging design workshop is tailored to the needs of Micro, Small, and Medium Enterprises (MSMEs) "Pinter" members in the Brayut Parish area, Pandowoharjo Village, Sleman, DIY. The workshop aims to provide additional knowledge about effective, targeted, and 'selling' product packaging design to boost the selling power of Pinter MSME entrepreneurs' products. The participants include entrepreneurs in the culinary and food product fields, such as catering, snacks or klethikan, herbal tea products, and craft producers in the form of batik. The workshop includes providing materials by resource persons, followed by training or workshops through direct practice in planning packaging designs and photographing products using each participant's smartphone. The workshop results showed an increase in participants' knowledge of applying design techniques to their product packaging. Additionally, participants can now display their products through good and attractive photo results to promote them through trending social media platforms.
| Item Type: | Article |
|---|---|
| Subjects: | Pendidikan > Aneka Ragam tentang Pendidikan |
| Depositing User: | LPPM UNJ |
| Date Deposited: | 09 May 2025 04:45 |
| Last Modified: | 09 May 2025 04:45 |
| URI: | http://repository.unj.ac.id/id/eprint/56347 |
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