Bachtiar, Yusran and Sampara, Nirwana and Wafiah, Andi and Yunus, Mugaffir and Wahyuni, Sri and Firman, Firman (2024) PENINGKATAN KAPASITAS DAN IMPLEMENTASI E-COMMERCE PADA KELOMPOK SUTERA SURE SALAKA DI KABUPATEN PINRANG. PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT, 5 (1). SNPPM2024EK17 -SNPPM2024EK24.
Full text not available from this repository.Abstract
Community empowerment in the partner area has not reached its optimal potential, which has an impact on their low income. On the other hand, the sure salaka silk group, which is engaged in the production of silk fabrics, has a great opportunity to advance the local economy. The availability of raw materials and adequate resources make this business very potential. The existing problems include low motivation and skills of business actors, low production quality and quantity, lack of product standardisation, lack of knowledge in financial management, and not utilising information technology and e-commerce. The proposed solutions include increasing the motivation and skills of business actors, training on product management and implementation of good production practices, training on financial management, marketing strategies with information technology and e-commerce, and socialisation. Workshops were also conducted to improve motivation and human resource capabilities, entrepreneurial managerial skills, product development, as well as assistance in the use of information technology for marketing through website-based e-commerce, and evaluation of partner business management. The results of this activity show that the training has met expectations. The high participation of partners has a positive impact on the programme, with increased partner motivation in the role of implementing activities, increased knowledge of financial management, and the creation of a website-based e-commerce application that is currently used by partners is expected to increase production.
| Item Type: | Article |
|---|---|
| Subjects: | Pendidikan > Aneka Ragam tentang Pendidikan |
| Depositing User: | LPPM UNJ |
| Date Deposited: | 09 May 2025 06:50 |
| Last Modified: | 09 May 2025 06:50 |
| URI: | http://repository.unj.ac.id/id/eprint/56350 |
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