Rahman, Harpiana and Burhan, Zulkhair and Septiyanti, Septiyanti and Rahman, Haryudi (2024) EDUKASI GREEN MARKETING DESTINASI RIVER TUBING MENUJU DESTINASI SEHAT BERKELANJUTAN. PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT, 5 (1). SNPPM2024LPK115 -SNPPM2024LPK121.
Full text not available from this repository.Abstract
River Tubing, tourist attractions in tourist villages, is a sports tour developed through the natural potential of the river in the form of river-combining tourist attractions by floating upstream to downstream of the river using a tire as a float. The tourist attraction developed by the tourism awareness group has increased the number of tourists visiting the village. As a community-based tour that relies on natural potential in tourism development, Pokdarwis does not yet have the skills to promote green marketing strategy tourism. This can be seen in the River Tubing promotional activities by Pokdarwis, which are only limited to promoting tourist attractions. So that tourists do not receive education on protecting river areas along the villages they pass through and improving Pokdarwi's skills through an empowerment strategy through education to help Pokdarwis acquire skills in carrying out green marketing to enhance sustainable tourism marketing globally. The strengthening needed through improving Pokdarwi's skills and empowerment aims to increase the existence of the destination as the best community-based tour destination in South Sulawesi. The community service program's success is assessed through qualitative measurements by comparing the promotional content of the destination before and after the activity. The results of community service show that green marketing education increases the knowledge and skills of partners in loading educational destination promotion issues through social media.
| Item Type: | Article |
|---|---|
| Subjects: | Pendidikan > Aneka Ragam tentang Pendidikan |
| Depositing User: | LPPM UNJ |
| Date Deposited: | 14 May 2025 06:48 |
| Last Modified: | 14 May 2025 06:48 |
| URI: | http://repository.unj.ac.id/id/eprint/56355 |
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