Handayani, Etik Puji and Saputri, Tri Aristi and Krisnarini, Krisnarini (2024) PENINGKATAN NILAI EKONOMI KELOMPOK PENERIMA MANFAAT PROGRAM KELUARGA HARAPAN MELALUI PENGUATAN DIGITAL MARKETING BERBASIS CANVA: STUDI KASUS PADA PEMASARAN SAYURAN DI KARANGREJO, METRO. PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT, 5 (1). SNPPM2024LPK102 -SNPPM2024LPK114.
Full text not available from this repository.Abstract
This community service activity was conducted to empower the beneficiaries of the Family Hope Program (PKH) in Karangrejo, North Metro, Metro City, through digital marketing training using Canva. The group faced challenges in marketing their agricultural products, such as water spinach, spinach, pakcoy, and eggplant. These issues were addressed by providing training on using Canva as a tool to design attractive and effective promotional content, along with an introduction to digital marketing strategies via social media. The methods employed included participatory approaches, hands-on training, and assistance in applying marketing strategies. The results of this activity showed a significant improvement in the participants' skills in utilizing digital technology for promotion, expanded promotional reach on social media, and a 40% increase in agricultural product sales. Despite challenges in accessing technology, this program successfully enhanced the economic independence of the beneficiaries. In conclusion, Canva-based digital marketing training proved to be an effective strategy for improving marketing capacity and economic income in rural communities. It is hoped that this program can be replicated in other regions with better technological support.
| Item Type: | Article |
|---|---|
| Subjects: | Pendidikan > Aneka Ragam tentang Pendidikan |
| Depositing User: | LPPM UNJ |
| Date Deposited: | 14 May 2025 06:48 |
| Last Modified: | 14 May 2025 06:48 |
| URI: | http://repository.unj.ac.id/id/eprint/56356 |
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