TAHAPAN MANAJEMEN EVENT “BOOK TOUR SEPORSI PERJALANAN”

SYIFA RIZKA FARENTIA, . (2025) TAHAPAN MANAJEMEN EVENT “BOOK TOUR SEPORSI PERJALANAN”. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Syifa Rizka Farentia (1408521005), TAHAPAN MANAJEMEN EVENT “BOOK TOUR SEPORSI PERJALANAN”, Tugas Akhir Karya Ilmiah, 2025; 123 Halaman; 10 lampiran; 8 Buku: 2015-2025, 27 Jurnal; 1 Situs ABSTRAK Peningkatan kesadaran akan isu kesehatan mental di kalangan generasi muda mendorong industri penerbitan untuk menghadirkan karya-karya yang relevan secara emosional. Salah satunya adalah novel Seporsi Mie Ayam Sebelum Mati karya Brian Khrisna. Dalam upaya memperkenalkan novel tersebut, Penerbit Gramedia Widiasarana Indonesia (Grasindo) menyelenggarakan event Book Tour berjudul Seporsi Perjalanan di lima kota; Jakarta, Semarang, Yogyakarta, Surabaya, dan Malang. Penelitian ini bertujuan untuk mengetahui manajemen event Penerbit Grasindo pada tahap perencanaan hingga evaluasi. Teori yang digunakan dalam penelitian ini adalah tahapan manajemen POAC (Planning, Organizing, Actuating, dan Controlling) yang dikemukakan oleh George R. Terry. Metodologi penelitian yang digunakan adalah pendekatan kualitatif dengan metode deksriptif. Pengumpulan data dilakukan dengan metode observasi, dokumentasi, dan wawancara mendalam dengan dua informan dari internal penyelenggara, dan dua informan ahli dari praktisi di bidang event. Peneliti menggunakan triangulasi sumber sebagai teknik keabsahan data, serta teknik analisis data berupa reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa proses manajemen event telah dijalankan secara sistematis sesuai dengan prinsip POAC. Tahap planning dilakukan dengan mempertimbangkan analisis audiens dan situasi. Tahap organizing menyoroti pentingnya komunikasi dan kolaborasi seluruh divisi. Tahap actuating menunjukkan keberhasilan tim dalam membangun komunikasi tiap divisi, relasi dengan komunitas, serta kesiapan dalam menghadapi kendala. Tahap controlling dilakukan dengan mengukur capaian objektif. Kesimpulannya, strategi manajemen event telah berjalan efektif, khususnya dalam menyampaikan isu kesehatan mental. Kata kunci: Manajemen Event, POAC, Book Tour, Strategi Komunikasi ***** Syifa Rizka Farentia (1408521005), EVENT MANAGEMENT STAGES OF “BOOK TOUR SEPORSI PERJALANAN”, Final Project of Scientific Work, June 2025; 123 Pages; 10 Attachment; 8 Books, 2015-2025; 27 Journals; 1 Sites. ABSTRACT The increasing awareness of mental health issues among the younger generation is pushing the publishing industry to present emotionally relevant works. One example is the novel Seporsi Mie Ayam Sebelum Mati by Brian Khrisna. To promote this novel, the publisher Gramedia Widiasarana Indonesia (Grasindo) organized a book tour event titled Seporsi Perjalanan in five cities; Jakarta, Semarang, Yogyakarta, Surabaya, and Malang. This study aims to explore the event management strategy used by Grasindo, focusing on the stages from planning to evaluation. The theory used is the POAC management framework (Planning, Organizing, Actuating, and Controlling) by George R. Terry. This research uses a qualitative descriptive approach. Data were collected through observation, documentation, and in-depth interviews with two internal organizer and two expert practitioner in the event field. Data validation was carried out through source triangulation, and data data analysis was done using data reduction, data display, and conclusion drawing. The results show that the event was managed systematically based on the POAC stages. The planning stage considered audience and situation analysis. The organizing stage highlighted the importance of communication and collaboration across divisions. The actuating stage showed success in building inter-division coordination, engaging with communities, and preparing backup plans to face unexpected problems. The controlling stage measured the achievement of the event’s objective. In conclusion, the event management strategy was effective, especially in communicating the theme of mental health. Keywords: Event Management, POAC, Book Tour, Communication Strategy

Item Type:	Thesis (Sarjana)
Additional Information:	1) WINA PUSPITA SARI, S.SOS., M.SI 2) MURIA PUTRIANA S.AP., M.PD
Subjects:	Ilmu Sosial > Komunikasi
Divisions:	FIS > D IV Hubungan Masyarakat dan Komunikasi Digital
Depositing User:	Users 28032 not found.
Date Deposited:	28 Jul 2025 07:16
Last Modified:	28 Jul 2025 07:16
URI:	http://repository.unj.ac.id/id/eprint/56775

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