PENGARUH FINANCIAL LITERACY, PENGGUNAAN INVESTMENT PLATFORM, DAN HERDING BEHAVIOUR TERHADAP KEPUTUSAN INVESTASI PADA GENERASI Z DI JABODETABEK

MUTIA MAHARANI, . (2025) PENGARUH FINANCIAL LITERACY, PENGGUNAAN INVESTMENT PLATFORM, DAN HERDING BEHAVIOUR TERHADAP KEPUTUSAN INVESTASI PADA GENERASI Z DI JABODETABEK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh financial literacy, penggunaan investment platform, dan herding behaviour terhadap keputusan investasi pada Generasi Z di Jabodetabek. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif melalui uji instrumen, uji asumsi klasik, uji hipotesis, dan analisis regresi linear berganda menggunakan SPSS versi 26. Populasi terjangkau penelitian ini adalah mahasiswa Galeri Investasi Bursa Efek Indonesia Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta, Kelompok Studi Pasar Modal Fakultas Ekonomi dan Bisnis UPN Veteran Jakarta, Institut Pertanian Bogor (IPB) Finance Club, Capital Market Society Politeknik Negeri Jakarta, serta Galeri Investasi Syariah Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah yang berjumlah 255 mahasiswa. Sampel dalam penelitian ini sebanyak 156 mahasiswa dengan menggunakan teknik proportionate stratified random sampling. Data penelitian yang digunakan merupakan data primer yang diperoleh menggunakan angket/kuesioner melalui google form. Hasil penelitian menyimpulkan bahwa: (1) variabel financial literacy berpengaruh positif terhadap keputusan investasi; (2) variabel penggunaan investment platform berpengaruh positif terhadap keputusan investasi; (3) variabel herding behaviour berpengaruh positif terhadap keputusan investasi; (4) variabel financial literacy, penggunaan investment platform, dan herding behaviour berpengaruh secara simultan terhadap keputusan investasi. Kata Kunci : financial literacy, penggunaan investment platform, herding behaviour, keputusan investasi, generasi z. ***** This study aims to determine the influence of financial literacy, use of investment platforms, and herding behaviour on investment decisions among Generation Z in Jabodetabek. The method used in this research is a quantitative approach through instrument testing, classical assumption testing, hypothesis testing, and multiple linear regression analysis using SPSS version 26. The accessible population of this study was 255 students from the Indonesia Stock Exchange Investment Gallery Faculty of Economics and Business Jakarta State University, Capital Market Study Group Faculty of Economics and Business UPN Veteran Jakarta, Bogor Agricultural University (IPB) Finance Club, Capital Market Society Jakarta State Polytechnic, and Sharia Investment Gallery Faculty of Economics and Business UIN Syarif Hidayatullah. The sample in this study was 156 students using proportionate stratified random sampling technique. The data used in this research is primary data obtained through questionnaires distributed via Google Forms. The results of the study conclude that: (1) the financial literacy variabel has a positive effect on investment decisions; (2) the use of investment platform variabel has a positive effect on investment decisions; (3) the herding behaviour variabel has a positive effect on investment decisions; (4) the variabels financial literacy, use of investment platform, and herding behaviour have a simultaneous influence on investment decisions. Keywords : financial literacy, use of investment platform, herding behaviour, investment decisions, generation z

Item Type:	Thesis (Sarjana)
Additional Information:	1). Erika Takidah, S.E., M.Si. ; 2). Dr. Achmad Fauzi, S.Pd., M.Ak.
Subjects:	Ilmu Sosial > Teori Ekonomi Ilmu Sosial > Sejarah Ekonomi, Kondisi Ekonomi Ilmu Sosial > Keuangan
Divisions:	FE > S1 Pendidikan Ekonomi
Depositing User:	Mutia Maharani .
Date Deposited:	01 Aug 2025 08:09
Last Modified:	01 Aug 2025 08:09
URI:	http://repository.unj.ac.id/id/eprint/57256

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