PENGARUH MEDIA SOSIAL TIKTOK DAN INSTAGRAM TERHADAP PENINGKATAN PENGUNJUNG OLAHRAGA REKREASI ARUNG JERAM DI PANDAWA ADVENTURE CIANTEN

MIRZA BRIZAIN, . (2025) PENGARUH MEDIA SOSIAL TIKTOK DAN INSTAGRAM TERHADAP PENINGKATAN PENGUNJUNG OLAHRAGA REKREASI ARUNG JERAM DI PANDAWA ADVENTURE CIANTEN. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

*****ABSTRAK***** Penelitian ini bertujuan untuk mengetahui pengaruh media sosial TikTok dan Instagram terhadap peningkatan pengunjung olahraga rekreasi arung jeram di Pandawa Adventure Cianten. “Perumusan masalah ini mengetahui bagaimana pengaruh dan efektifitas media sosial TikTok dan Instagram terhadap peningkatan pengunjung di Pandawa Adventure Cianten”. Penelitian ini menggunakan metode penelitian kuantitatif asosiatif. Teknik pengumpulan data yang digunakan menggunakan angket. Sampel dalam penelitian ini adalah pengunjung yang pernah berkunjung ke Pandawa Adventure Cianten berjumlah 100 Responden. Validasi instrumen menggunakan Korelasi Product Moment sedangkan Reliabilitasnya menggunakan rumus Alpha Cronbach. Analisis data menggunakan teknik analisis regresi dengan bantuan program SPSS. Hasil penelitian mengetahui varibel (X1) Tiktok menunjukan T-hitung 14.409 dan nilai signifikansi yaitu 0.000 < 0.05. Maka Ha diterima dan H0 ditolak. Dan variabel (X2) instagram menunjukan T-hitung 4.224 dan nilai signifikansi 0,000 < 0,05. Maka Ha diterima dan H0 ditolak. Hal tersebut menyimpulkan bahwa media sosial Tiktok (X1) dan instagram (X2) mempunyai pengaruh positif terhadap peningkatan pengunjung (Y). Oleh karena itu hasil dari penelitian ini terdapat pengaruh media sosial Tiktok dan Instagram terhadap peningkatan pengunjung olahraga rekreasi arung jeram di Pandawa Adventure Cianten. Kata Kunci: Media sosial Tiktok, instagram, Arung Jeram, Peningkatan Pengunjung, Pandawa Adventure Cianten. *****ABSTRACT***** This study aims to examine the influence of TikTok and Instagram on the increase in visitor numbers for recreational whitewater rafting at Pandawa Adventure Cianten. Specifically, the research investigates both the impact and effectiveness of these social media platforms in attracting visitors. The study employed an associative quantitative research method, with data collected through a questionnaire distributed to a sample of 100 respondents who had previously visited Pandawa Adventure Cianten. Instrument validity was tested using the Pearson Product-Moment Correlation, while reliability was assessed using Cronbach's Alpha. Data analysis was conducted using multiple regression with the aid of SPSS. The results showed that the TikTok variable (X1) had a t-value of 14.409 with a significance level of 0.000 (< 0.05), indicating that the alternative hypothesis (Ha) was accepted and the null hypothesis (H0) was rejected. Similarly, the Instagram variable (X2) had a t-value of 4.224 with a significance level of 0.000 (< 0.05), leading to the acceptance of Ha and rejection of H0. These findings indicate that both TikTok and Instagram have a significant and positive effect on visitor numbers (Y). Therefore, the study concludes that TikTok and Instagram are effective promotional tools in increasing public interest and participation in whitewater rafting activities at Pandawa Adventure Cianten. Keywords: TikTok, Instagram, Whitewater Rafting, Visitor Numbers, Pandawa Adventure Cianten.

Item Type:	Thesis (Sarjana)
Additional Information:	1. Dr. Heni Widyaningsih, SE, M.SE 2. Dr. Drs. Zulham, M.Si
Subjects:	Geografi, Antropologi > Olah Raga dan Rekreasi Olah Raga dan Seni Pertunjukan > Pendidikan Olah Raga > Kepelatihan,Manajemen Kepelatihan
Divisions:	FIO > Olahraga Rekreasi
Depositing User:	Mirza Brizain .
Date Deposited:	01 Aug 2025 02:56
Last Modified:	01 Aug 2025 02:56
URI:	http://repository.unj.ac.id/id/eprint/57265

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