PERCEIVED UNIVERSITY SUPPORT DAN ENTREPRENEURIAL INTENTIONS: PERAN ATTITUDE, NORMS, DAN SELF-EFFICACY PADA PROGRAM MAHASISWA WIRAUSAHA UNIVERSITAS NEGERI JAKARTA TAHUN 2024

ALAIDA BAGUS TRESNA, . (2025) PERCEIVED UNIVERSITY SUPPORT DAN ENTREPRENEURIAL INTENTIONS: PERAN ATTITUDE, NORMS, DAN SELF-EFFICACY PADA PROGRAM MAHASISWA WIRAUSAHA UNIVERSITAS NEGERI JAKARTA TAHUN 2024. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk memberikan bukti empiris mengenai pengaruh Perceived University Support terhadap Entrepreneurial Intention dengan mempertimbangkan peran dari tiga konstruk utama dalam Theory of Planned Behavior (TPB), yaitu Attitude Toward Entrepreneurship, Subjective Norms dan Entrepreneurial Self-Efficacy. Latar belakang penelitian ini didasari oleh pentingnya dukungan institusi pendidikan tinggi dalam mendorong semangat berwirausaha mahasiswa, khususnya dalam konteks Program Mahasiswa Wirausaha (PMW) yang diselenggarakan oleh Universitas Negeri Jakarta (UNJ). Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada mahasiswa peserta PMW UNJ tahun 2024. Teknik pengambilan sampel yang digunakan adalah probability sampling dengan metode simple random sampling, menghasilkan 239 responden yang memenuhi kriteria penelitian. Analisis data dilakukan dengan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa seluruh hipotesis berpengaruh secara positif dan signifikan. Temuan ini mengindikasikan bahwa Perceived University Support tidak hanya berdampak langsung terhadap peningkatan Entrepreneurial Intention, tetapi juga memperkuat aspek-aspek psikologis dan sosial yang menjadi landasan penting dalam pembentukan intensi kewirausahaan. ***** This study aims to provide empirical evidence on the influence of Perceived University Support on Entrepreneurial Intention by considering the role of three main constructs in the Theory of Planned Behavior (TPB), namely Attitude Toward Entrepreneurship, Subjective Norms, and Entrepreneurial Self-Efficacy. The background of this study is based on the importance of higher education institutions' support in fostering students' entrepreneurial spirit, particularly in the context of the Student Entrepreneurship Program (PMW) organized by the University of Jakarta (UNJ). This study employs a quantitative approach using a survey method through the distribution of questionnaires to PMW UNJ participants in 2024. The sampling technique used was probability sampling with simple random sampling, resulting in 239 respondents who met the research criteria. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach with SmartPLS 4 software. The results of the study indicate that all hypotheses have a positive and significant effect. These findings indicate that Perceived University Support not only directly impacts the increase in Entrepreneurial Intention but also strengthens the psychological and social aspects that serve as important foundations in the formation of entrepreneurial intent.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Corry Yohana, M.M. ; 2). Rizka Zakiah, M.Pd.
Subjects:	Manajemen > Manajemen , Business
Divisions:	FE > S1 Pendidikan Bisnis
Depositing User:	Alaida Bagus Tresna .
Date Deposited:	05 Aug 2025 08:19
Last Modified:	05 Aug 2025 08:19
URI:	http://repository.unj.ac.id/id/eprint/57876

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