PENGARUH DIMENSI LOCUS OF CONTROL TERHADAP PEMBELIAN IMPULSIF PADA PENGGUNA SHOPEE PAYLATER

ALBARIANTO FADILLAH, . (2025) PENGARUH DIMENSI LOCUS OF CONTROL TERHADAP PEMBELIAN IMPULSIF PADA PENGGUNA SHOPEE PAYLATER. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dimensi locus of control terhadap pembelian impulsif pada pengguna Shopee PayLater. Meskipun layanan PayLater menawarkan kemudahan dalam bertransaksi digital, kemudahan tersebut justru berpotensi mendorong perilaku konsumtif, khususnya pembelian impulsif yang dilakukan secara spontan tanpa pertimbangan rasional. Shopee PayLater, sebagai salah satu layanan keuangan digital yang paling populer di Indonesia, banyak digunakan oleh generasi muda yang rentan terhadap dorongan belanja instan. Dalam konteks ini, locus of control sebagai faktor psikologis dipercaya turut memengaruhi kecenderungan pembelian impulsif, khususnya pada dimensi internality, powerful others, dan chance. Penelitian ini menggunakan metode kuantitatif dengan teknik survei daring. Instrumen penelitian berupa kuesioner menggunakan skala Likert yang disusun berdasarkan Impulse Buying Tendency Scale (Verplanken & Herabadi, 2001) dan Multidimensional Locus of Control Scale (Levenson, 1973). Teknik pengambilan sampel menggunakan purposive sampling, dengan jumlah responden sebanyak 328 pengguna aktif Shopee PayLater berusia 18–39 tahun. Analisis data dilakukan melalui uji asumsi klasik dan uji hipotesis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa ketiga dimensi locus of control secara simultan berpengaruh signifikan terhadap pembelian impulsif. Secara parsial, dimensi powerful others dan chance berpengaruh positif signifikan, sementara dimensi internality menunjukkan pengaruh negatif yang signifikan terhadap pembelian impulsif. Artinya, semakin tinggi keyakinan individu bahwa kendali hidupnya berada di tangan sendiri, semakin rendah kecenderungan untuk berbelanja impulsif menggunakan Shopee PayLater. Kata kunci: locus of control, pembelian impulsif, Shopee PayLater, keuangan digital, perilaku konsumen. ***** This study aims to examine the influence of locus of control dimensions on impulsive buying behavior among Shopee PayLater users. Although PayLater services offer convenience in digital transactions, this ease may encourage excessive consumerism, particularly impulsive buying, which occurs spontaneously without rational consideration. Shopee PayLater, as one of the most popular digital financial services in Indonesia, is widely used by young adults who are prone to impulsive spending. In this context, locus of control, as a psychological factor, is believed to influence impulsive buying tendencies, especially across its three dimensions: internality, powerful others, and chance. This research employs a quantitative method using an online survey. The research instruments consisted of a Likert-scale questionnaire adapted from the Impulse Buying Tendency Scale (Verplanken & Herabadi, 2001) and the Multidimensional Locus of Control Scale (Levenson, 1973). The sampling technique used was purposive sampling, involving 328 active Shopee PayLater users aged 18–39 years. Data analysis was conducted using classical assumption testing and multiple linear regression analysis. The results showed that all three dimensions of locus of control had a significant simultaneous effect on impulsive buying. Partially, the powerful others and chance dimensions had a significant positive effect, while the internality dimension had a significant negative effect on impulsive buying. This indicates that the higher an individual's belief in self-control, the lower their tendency to engage in impulsive purchasing behavior using Shopee PayLater. Keywords: locus of control, impulsive buying, Shopee PayLater, digital finance, consumer behavior.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Liza Yudhita Widyastuti, M.Psi, Psikolog ; 2). Redo Tridinata Wijaya, M.Psi.
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa
Divisions:	FPPsi > S1 Psikologi
Depositing User:	Users 31235 not found.
Date Deposited:	14 Aug 2025 02:22
Last Modified:	14 Aug 2025 02:22
URI:	http://repository.unj.ac.id/id/eprint/61005

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