ANALISIS PEMBERITAAN MEDIA ONLINE TERKAIT PERKEMBANGAN INDUSTRI PARIWISATA DI INDONESIA PASCA COVID-19

AHMAD RIFA'I, . (2026) ANALISIS PEMBERITAAN MEDIA ONLINE TERKAIT PERKEMBANGAN INDUSTRI PARIWISATA DI INDONESIA PASCA COVID-19. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text COVERR.pdf Download (888kB)
	Text BAB_Repository.pdf Download (215kB)
	Text BAB 2_ Repository.pdf Restricted to Registered users only Download (200kB) | Request a copy
	Text BAB 3_ Repository.pdf Restricted to Registered users only Download (201kB) | Request a copy
	Text BAB 4_ Repository.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text BAB 5_ Repository.pdf Restricted to Registered users only Download (161kB) | Request a copy
	Text DAFPUS.pdf Download (184kB)
	Text lampiran-riwayat hidup.pdf Restricted to Registered users only Download (2MB) | Request a copy

Abstract

Pandemi COVID-19 telah menimbulkan disrupsi besar pada industri pariwisata di Indonesia, sehingga fase pascapandemi menjadi periode krusial bagi pemulihan dan transformasi sektor ini. Media online berperan strategis dalam membentuk persepsi publik, memengaruhi kepercayaan wisatawan, serta mendukung agenda pemulihan pariwisata nasional. Penelitian ini bertujuan untuk menganalisis bagaimana pemberitaan media online menggambarkan perkembangan industri pariwisata di Indonesia pasca COVID-19 serta menjawab pertanyaan mengenai kecenderungan tema, nada pemberitaan, dan fokus isu yang ditonjolkan media. Penelitian menggunakan desain kualitatif-deskriptif dengan metode analisis isi terhadap sejumlah berita pariwisata dari media online nasional terpilih. Data dikumpulkan melalui teknik dokumentasi dan dianalisis secara sistematis berdasarkan kategori tema, aktor, dan framing pemberitaan. Hasil penelitian menunjukkan bahwa pemberitaan media online cenderung menekankan narasi pemulihan ekonomi, adaptasi protokol kesehatan, digitalisasi pariwisata, serta peran pemerintah dan pelaku industri. Temuan ini berkontribusi pada pemahaman tentang peran media dalam mendukung optimisme publik dan strategi pemulihan pariwisata pascapandemi. Kesimpulannya, media online memiliki pengaruh signifikan dalam membentuk wacana pemulihan pariwisata, sehingga penelitian selanjutnya disarankan untuk mengkaji dampak pemberitaan tersebut terhadap perilaku wisatawan dan kebijakan pariwisata secara lebih empiris. ***** The COVID-19 pandemic caused major disruptions to Indonesia’s tourism industry, making the post-pandemic period a critical phase for recovery and sectoral transformation. Online media plays a strategic role in shaping public perception, influencing traveler confidence, and supporting the national tourism recovery agenda. This study aims to analyze how online media coverage portrays the development of Indonesia’s tourism industry after COVID-19 by addressing key questions regarding dominant themes, tone of reporting, and the main issues emphasized in the news. The research employs a qualitative descriptive design using content analysis of tourism-related articles from selected national online media outlets. Data were collected through documentation techniques and systematically analyzed by categorizing themes, key actors, and news framing patterns. The findings indicate that online media coverage tends to highlight narratives of economic recovery, adaptation to health protocols, tourism digitalization, and the roles of government and industry stakeholders. These results contribute to a deeper understanding of how media discourse supports public optimism and aligns with post-pandemic tourism recovery strategies. In conclusion, online media has a significant influence in shaping the tourism recovery narrative in Indonesia; therefore, future studies are recommended to further examine the impact of such coverage on tourist behavior and tourism policy through more empirical approaches.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Drs. Zulham, M.Si., MCE. ; 2). Dr. Aan Wasan. S.Sos., M.Si.
Subjects:	Olah Raga dan Seni Pertunjukan > Pendidikan Olah Raga
Divisions:	FIO > S1 Olahraga Rekreasi
Depositing User:	Ahmad Rifa'i .
Date Deposited:	23 Jan 2026 07:36
Last Modified:	23 Jan 2026 07:36
URI:	http://repository.unj.ac.id/id/eprint/63527

Actions (login required)

View Item