PENGARUH E-TRUST, PRICE PERCEPTION, DAN PRODUCT QUALITY TERHADAP REPURCHASE INTENTION PADA PRODUK ERIGO DI PLATFORM SHOPEE DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI

AYUNDHITA HALLIZA PUTRI, . (2026) PENGARUH E-TRUST, PRICE PERCEPTION, DAN PRODUCT QUALITY TERHADAP REPURCHASE INTENTION PADA PRODUK ERIGO DI PLATFORM SHOPEE DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Perkembangan e-commerce di Indonesia mendorong meningkatnya persaingan antar platform dan merek, khususnya pada kategori produk fashion. Dalam konteks tersebut, mempertahankan konsumen melalui pembelian ulang menjadi tantangan utama. Penelitian ini bertujuan untuk menganalisis pengaruh e-trust, price perception, dan product quality terhadap repurchase intention pada produk Erigo di platform Shopee dengan customer satisfaction sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian terdiri dari 210 responden pengguna produk Erigo di Shopee yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan metode Partial Least Square–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa e-trust, price perception, dan product quality berpengaruh positif dan signifikan terhadap customer satisfaction dan repurchase intention. Selain itu, customer satisfaction terbukti memediasi pengaruh e-trust, price perception, dan product quality terhadap repurchase intention. Temuan ini menegaskan pentingnya peran kepuasan pelanggan dalam mendorong niat beli ulang pada platform e-commerce. Kata Kunci: E-Trust, Price Perception, Product Quality, Customer Satisfaction, Repurchase Intention ***** The development of e-commerce in Indonesia has led to increased competition between platforms and brands, particularly in the fashion product category. In this context, retaining consumers through repeat purchases has become a major challenge. This study aims to analyze the influence of e-trust, price perception, and product quality on repurchase intention for Erigo products on the Shopee platform, with customer satisfaction as a mediating variable. This study uses a quantitative approach with a survey method. The research sample consisted of 210 respondents who were users of Erigo products on Shopee, selected using purposive sampling. Data analysis was performed using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method. The results showed that e-trust, price perception, and product quality had a positive and significant effect on customer satisfaction and repurchase intention. Furthermore, customer satisfaction was found to mediate the influence of e-trust, price perception, and product quality on repurchase intention. These findings emphasize the importance of customer satisfaction in driving repurchase intention on e-commerce platforms. Keywords: E-Trust, Price Perception, Product Quality, Customer Satisfaction, Repurchase Intention

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Osly Usman, M.Bus. ; 2). Nadya Fadillah F., S.Pd., M.Pd.
Subjects:	Manajemen > Pendidikan, Riset Penelitian Bisnis
Divisions:	FE > S1 Pendidikan Bisnis
Depositing User:	Ayundhita Halliza Putri .
Date Deposited:	10 Feb 2026 05:08
Last Modified:	10 Feb 2026 05:08
URI:	http://repository.unj.ac.id/id/eprint/65220

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