ANALISIS SEMIOTIKA KARAKTER KADITA DAN GATOTKACA DALAM GAME ONLINE MOBILE LEGENDS: BANG BANG

HAFAZA HAWA SALSABILA, . (2026) ANALISIS SEMIOTIKA KARAKTER KADITA DAN GATOTKACA DALAM GAME ONLINE MOBILE LEGENDS: BANG BANG. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk melihat representasi mitologi Nusantara dalam desain visual karakter Kadita dan Gatotkaca dalam game Mobile Legends: Bang Bang. Menggunakan pendekatan semiotika Roland Barthes, penelitian ini menggunakan pendekatan deskriptif kualitatif yang mencakup analisis makna denotatif, konotatif, dan mitos pada elemen visual karakter. Data dikumpulkan melalui pengamatan visual desain karakter, dokumentasi gambar, dan penelitian literatur tentang mitologi dan budaya Nusantara. Hasil penelitian menunjukkan bahwa karakter Kadita merepresentasikan mitologi penguasa laut melalui penggunaan warna, bentuk, dan atribut visual yang merujuk pada sosok Nyi Roro Kidul, sedangkan karakter Gatotkaca merepresentasikan tokoh pewayangan dengan desain visual yang menekankan kekuatan, kepahlawanan, dan identitas budaya Jawa. Selain sebagai bentuk representasi budaya, temuan penelitian ini juga menunjukkan adanya proses komodifikasi mitos, di mana unsur-unsur mitologis dan mitologis Oleh karena itu, desain karakter dalam game online tidak hanya berfungsi sebagai media hiburan, tetapi juga berfungsi sebagai cara industri kreatif digital untuk mengadaptasi dan mengkomodifikasi budaya Indonesia. Kata kunci: semiotika Roland Barthes, Mobile Legends: Bang Bang, desain visual karakter, mitologi Nusantara, komodifikasi budaya *** This study aims to examine the representation of Indonesian mythology in the visual design of the Kadita and Gatotkaca characters in the Mobile Legends: Bang Bang game. Using Roland Barthes' semiotic approach, this study uses a qualitative descriptive approach that includes an analysis of denotative, connotative, and mythical meanings in the visual elements of the characters. Data were collected through visual observation of character designs, image documentation, and literature research on Indonesian mythology and culture. The results of the study indicate that the Kadita character represents the mythology of the ruler of the sea through the use of colors, shapes, and visual attributes that refer to the figure of Nyi Roro Kidul, while the Gatotkaca character represents a wayang figure with a visual design that emphasizes strength, heroism, and Javanese cultural identity. In addition to being a form of cultural representation, the findings of this study also indicate a process of commodification of myths, where mythological and mythological elements are Therefore, character design in online games not only functions as a medium of entertainment, but also functions as a way for the digital creative industry to adapt and commodify Indonesian culture. Keywords: Roland Barthes' semiotics, Mobile Legends: Bang Bang, character visual design, Indonesian mythology, cultural commodification

Item Type:	Thesis (Sarjana)
Additional Information:	1. Dr. Eko Hadi Prayitno, M.Pd. 2. Rahmawati,S.Psi., M.A.
Subjects:	Pendidikan > Teori, Penelitian Pendidikan
Divisions:	FBS > S1 Pendidikan Seni Rupa
Depositing User:	Hafaza Hawa Salsabila .
Date Deposited:	03 Mar 2026 03:17
Last Modified:	03 Mar 2026 03:17
URI:	http://repository.unj.ac.id/id/eprint/65846

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