VISUALISASI KARAKTER KISAH RAMAYANA DALAM ART BOOK

MUHAMMAD RAYHAN IKHWAN, . (2026) VISUALISASI KARAKTER KISAH RAMAYANA DALAM ART BOOK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dilatarbelakangi oleh fenomena menurunnya minat generasi muda terhadap mitos Nusantara sebagai bagian dari warisan budaya lokal, yang semakin terpinggirkan oleh dominasi budaya asing melalui media digital dan industri hiburan global. Mitos sebagai bagian dari tradisi lisan dan sistem kepercayaan masyarakat memiliki peran penting dalam membentuk identitas budaya, nilai moral, serta solidaritas sosial. Namun, penyajiannya yang cenderung konvensional dan kurang adaptif terhadap perkembangan media visual kontemporer menyebabkan jarak dengan audiens muda. Oleh karena itu, diperlukan pendekatan kreatif yang mampu menjembatani nilai tradisional dengan bahasa visual yang relevan bagi generasi saat ini. Skripsi ini bertujuan merancang desain karakter makhluk mitos Nusantara bergaya kartun dalam bentuk art book sebagai media alternatif edukasi dan apresiasi budaya lokal. Perancangan dilakukan oleh perupa melalui pendekatan design thinking yang mencakup tahap empathize, define, ideate, prototype, dan test. Metode pengumpulan data meliputi studi literatur, observasi, penyebaran kuesioner kepada generasi muda, focus group discussion (FGD), serta wawancara dengan ahli budaya dan praktisi desain. Data yang diperoleh dianalisis untuk menentukan konsep visual, karakteristik bentuk, gaya ilustrasi, pemilihan warna, serta tipografi yang mampu merepresentasikan identitas khas masing-masing daerah asal mitos Hasil penciptaan berupa sebuah art book yang menampilkan interpretasi visual makhluk mitos Nusantara dengan pendekatan stilisasi kartun yang tetap mempertahankan unsur simbolik dan filosofisnya. Setiap karakter dirancang dengan mempertimbangkan latar budaya, atribut khas, serta narasi singkat yang mendukung pemahaman konteks mitologinya.   Melalui pengolahan ilustrasi, komposisi, warna, dan tata letak, karya ini menghadirkan pengalaman visual yang menarik sekaligus informatif. Diharapkan, art book ini dapat menjadi media kreatif yang efektif dalam memperkenalkan kembali kekayaan mitologi Nusantara, memperkuat identitas budaya lokal, serta meningkatkan minat generasi muda terhadap warisan budaya bangsa. Kata Kunci: desain karakter, mitos Nusantara, art book, budaya lokal, design thinking. ABSTRACT This research is motivated by the declining interest of younger generations in Nusantara mythology as part of local cultural heritage, which is increasingly marginalized by the dominance of foreign cultures through digital media and the global entertainment industry. Myth, as part of oral tradition and societal belief systems, plays an important role in shaping cultural identity, moral values, and social solidarity. However, its presentation, which tends to be conventional and less adaptive to the development of contemporary visual media, has created a gap between the material and young audiences. Therefore, a creative approach is needed to bridge traditional values with a visual language that is relevant to today’s generation. This thesis aims to design cartoon-style character representations of Nusantara mythological creatures in the form of an art book as an alternative medium for cultural education and appreciation. The design process was carried out by the artist using a design thinking approach consisting of the stages: empathize, define, ideate, prototype, and test. Data collection methods included literature review, observation, questionnaires distributed to young audiences, focus group discussions (FGDs), and interviews with cultural experts and design practitioners. The collected data were analyzed to determine the visual concept, form characteristics, illustration style, color selection, and typography that effectively represent the distinctive identity of each myth’s region of origin. The final outcome is an art book presenting visual interpretations of Nusantara mythological creatures through a cartoon stylization approach while maintaining their symbolic and philosophical elements. Each character was designed by considering its cultural background, distinctive attributes, and a brief narrative to support understanding of its mythological context. Through the development of illustration, composition, color, and layout, the work offers a visual experience that is both engaging and informative. It is expected that this art book will serve as an effective creative medium to reintroduce the richness of Nusantara mythology, strengthen local cultural identity, and increase young people’s interest in national cultural heritage. Keywords: character design, Nusantara mythology, art book, local culture, design thinking.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Rizki Taufik Rakhman, S.Sn., M.Si. ; 2). Desy Sugianti, M.Sn.
Subjects:	Kesenian > Seni Menggambar
Divisions:	FBS > S1 Pendidikan Seni Rupa
Depositing User:	Muhammad Rayhan Ikhwan .
Date Deposited:	03 Mar 2026 03:01
Last Modified:	03 Mar 2026 03:01
URI:	http://repository.unj.ac.id/id/eprint/65913

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