STRATEGI MANAJEMEN EVENT PORTINA PUSAT DALAM MEMAJUKAN OLAHRAGA TRADISIONAL DI JABODETABEK

TRI OCTAVIANI, . (2026) STRATEGI MANAJEMEN EVENT PORTINA PUSAT DALAM MEMAJUKAN OLAHRAGA TRADISIONAL DI JABODETABEK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi manajemen event yang diterapkan oleh PORTINA Pusat dalam upaya memajukan olahraga tradisional di wilayah Jabodetabek. Latar belakang penelitian ini didasari oleh menurunnya minat masyarakat, khususnya generasi muda, terhadap olahraga tradisional akibat pengaruh modernisasi dan perkembangan teknologi digital. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Analisis data dilakukan menggunakan pendekatan manajemen event berbasis konsep POAC (Planning, Organizing, Actuating, and Controlling). Hasil penelitian menunjukkan bahwa strategi manajemen event PORTINA telah berjalan cukup efektif melalui tahapan perencanaan yang matang, pengorganisasian yang terstruktur, pelaksanaan kegiatan yang melibatkan berbagai pihak, serta evaluasi sebagai bentuk pengendalian dan perbaikan berkelanjutan. Namun, dalam pelaksanaannya masih terdapat beberapa kendala, seperti keterbatasan promosi, minimnya dukungan stakeholder, serta rendahnya partisipasi masyarakat. Meski demikian, penyelenggaraan event olahraga tradisional terbukti memberikan dampak positif dalam meningkatkan kesadaran budaya, memperkuat interaksi sosial, serta mendorong partisipasi masyarakat. Kesimpulan dari penelitian ini adalah bahwa strategi manajemen event yang terencana dan kolaboratif mampu menjadi sarana efektif dalam pelestarian dan pengembangan olahraga tradisional. Oleh karena itu, diperlukan peningkatan sinergi antara PORTINA, pemerintah, lembaga pendidikan, dan masyarakat, serta optimalisasi pemanfaatan media digital guna memperluas jangkauan promosi dan partisipasi. ***** This study aims to analyze the event management strategy implemented by PORTINA Pusat in an effort to advance traditional sports in the Greater Jakarta area. The background of this study is based on the declining public interest, especially the younger generation, in traditional sports due to the influence of modernization and the development of digital technology. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. Data analysis was conducted using an event management approach based on the POAC concept (Planning, Organizing, Actuating, and Controlling). The results of the study indicate that PORTINA's event management strategy has been running quite effectively through the stages of careful planning, structured organization, implementation of activities involving various parties, and evaluation as a form of control and continuous improvement. However, in its implementation there are still several obstacles, such as limited promotion, minimal stakeholder support, and low community participation. Nevertheless, organizing traditional sporting events has been proven to have a positive impact in increasing cultural awareness, strengthening social interaction, and encouraging community participation. The conclusion of this study is that a planned and collaborative event management strategy can be an effective means of preserving and developing traditional sports. Therefore, increased synergy between PORTINA, the government, educational institutions, and the community is needed, as well as optimizing the use of digital media to expand promotional reach and participation.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Drs. Zulham, M.Si., MCE; 2). Masnur Ali, M.Pd.
Subjects:	Manajemen > Manajemen Kantor, Organisasi Olah Raga dan Seni Pertunjukan > Olah Raga Dalam Ruangan
Divisions:	FIO > S1 Olahraga Rekreasi
Depositing User:	Users 34266 not found.
Date Deposited:	29 Jul 2026 05:17
Last Modified:	29 Jul 2026 05:17
URI:	http://repository.unj.ac.id/id/eprint/67443

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