MODEL BAHAN AJAR KOMUNIKASI BISNIS BAHASA JEPANG BERBASIS KESADARAN PRAGMATIK DI PERGURUAN TINGGI

ARIANTY VISIATY, . (2026) MODEL BAHAN AJAR KOMUNIKASI BISNIS BAHASA JEPANG BERBASIS KESADARAN PRAGMATIK DI PERGURUAN TINGGI. Doktor thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

ABSTRAK Komunikasi yang efektif di perusahaan Jepang tidak hanya memerlukan kemahiran bahasa, tetapi juga kemampuan pragmatik. Namun, bahan ajar komunikasi bisnis bahasa Jepang yang tersedia masih berfokus pada aspek linguistik dan belum banyak mengembangkan kemampuan pragmatik maupun memanfaatkan kasus autentik yang dialami pembelajar Indonesia. Penelitian ini bertujuan mengembangkan model bahan ajar komunikasi bisnis bahasa Jepang berbasis kesadaran pragmatik di perguruan tinggi dengan mengadopsi prosedur pendekatan pengembangan kesadaran pragmatik dan menggunakan kasus nyata kegagalan pragmatik pekerja orang Indonesia yang bekerja di perusahaan Jepang sebagai materi ajar. Penelitian merupakan penelitian Research and Development (R&D) dengan metode pengembangan Model Successive Approximation Model (SAM) yang meliputi tahap persiapan, desain berulang, dan pengembangan berulang. Data dikumpulkan melalui kuesioner, wawancara, observasi, validasi pakar, evaluasi pengguna, dan penilaian role play. Analisis kebutuhan melibatkan 45 mahasiswa dan 6 dosen, sedangkan uji efektivitas menggunakan bentuk pretest–posttest terhadap 30 mahasiswa dengan level kemampuan bahasa Jepang setara B1 JF Standard. Hasil analisis kebutuhan menunjukkan adanya kebutuhan bahan ajar berbasis kasus autentik kegagalan pragmatik yang dilengkapi latihan kontekstual serta media visual dan audio. Produk yang dihasilkan berupa model bahan ajar komunikasi bisnis bahasa Jepang berbasis kesadaran pragmatik untuk pemelajar di perguruan tinggi yang dikembangkan dari kasus nyata profesional Indonesia di perusahaan Jepang dalam bentuk web. Hasil validasi pakar dan uji coba menunjukkan kelayakan, sedangkan uji efektivitas menunjukkan bahwa bahan ajar yang dikembangkan mampu meningkatkan kemampuan komunikasi bisnis bahasa Jepang mahasiswa dengan memperhatikan norma pragmatik. Kata kunci: Model Bahan Ajar, Komunikasi Bisnis, Bahasa Jepang, Pragmatik Bahasa Jepang, Kesadaran Pragmatik, Kemampuan Pragmatik ***** ABSTRACT Effective communication in Japanese companies requires not only linguistic competence but also pragmatic competence. However, existing Japanese business communication learning materials remain predominantly focused on linguistic aspects, with limited attention to the development of pragmatic competence or the incorporation of authentic cases experienced by Indonesian learners. This study aims to develop a model of pragmatic awareness-based learning materials for Japanese business communication at the university level by adopting the procedures of the pragmatic awareness development approach and utilizing authentic cases of pragmatic failure experienced by Indonesian employees working in Japanese companies as instructional content. This research employs a Research and Development (R&D) design based on the Successive Approximation Model (SAM), comprising the preparation, iterative design, and iterative development phases. Data were collected through questionnaires, interviews, observations, expert validation, user evaluations, and role-play assessments. The needs analysis involved 45 university students and 6 lecturers, while the effectiveness test employed a pretest–posttest design with 30 students at a Japanese language proficiency level equivalent to JF Standard B1. The results of the needs analysis indicate a demand for learning materials grounded in authentic cases of pragmatic failure, complemented by contextual exercises and audiovisual media. The resulting product is a web-based model of pragmatic awareness-oriented learning materials for Japanese business communication, developed from authentic cases of Indonesian professionals in Japanese companies. Expert validation and trial results demonstrate the feasibility of the developed materials, while the effectiveness test indicates that the materials significantly enhance students' Japanese business communication competence with regard to pragmatic norms. Keywords: Learning Material Model; Japanese Business Communication; Japanese Language; Japanese Pragmatics; Pragmatic Awareness; Pragmatic Competence

Item Type:	Thesis (Doktor)
Additional Information:	1). Prof. Dr. Muchlas Suseno, M.Pd ; 2). Dr. Samsi Setiadi, M.Pd
Subjects:	Bahasa dan Kesusastraan > Bahasa Jepang
Divisions:	PASCASARJANA > S3 Linguistik Terapan
Depositing User:	Arianty Visiaty .
Date Deposited:	12 Aug 2026 04:41
Last Modified:	26 Aug 2026 06:06
URI:	http://repository.unj.ac.id/id/eprint/69887

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