PENGARUH PERSEPSI LABEL HALAL TERHADAP MINAT BELI KOSMETIK PADA MAHASISWA D4 KOSMETIK DAN PERAWATAN KECANTIKAN

MAISYAH LAILI DAMAYANTI, . (2026) PENGARUH PERSEPSI LABEL HALAL TERHADAP MINAT BELI KOSMETIK PADA MAHASISWA D4 KOSMETIK DAN PERAWATAN KECANTIKAN. Diploma thesis, UNIVERSITAS NEGERI JAKARTA.

	Text COVER (1).pdf Download (1MB)
	Text BAB I.pdf Download (66kB)
	Text BAB 2.pdf Restricted to Registered users only Download (274kB) | Request a copy
	Text BAB III.pdf Restricted to Registered users only Download (314kB) | Request a copy
	Text BAB IV.pdf Restricted to Registered users only Download (203kB) | Request a copy
	Text BAB V.pdf Restricted to Registered users only Download (112kB) | Request a copy
	Text DAFTAR PUSTAKA (1).pdf Download (167kB)
	Text LAMPIRAN (1).pdf Restricted to Registered users only Download (2MB) | Request a copy

Abstract

Industri kosmetik halal di Indonesia terus berkembang seiring meningkatnya kesadaran konsumen muslim terhadap kehalalan produk yang digunakan. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi label halal terhadap minat beli kosmetik pada mahasiswa Program Studi D4 Kosmetik dan Perawatan Kecantikan Universitas Negeri Jakarta angkatan 2022 yang beragama Islam. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Teknik pengambilan sampel yang digunakan adalah total sampling terhadap seluruh populasi berjumlah 57 responden. Data dikumpulkan melalui kuesioner yang telah diuji validitas dan reliabilitasnya, kemudian dianalisis menggunakan regresi linear sederhana dengan bantuan SPSS. Hasil penelitian menunjukkan koefisien regresi sebesar 0,302 dengan nilai signifikansi 0,177 (>0,05), sehingga H0 diterima dan Ha ditolak, yang berarti persepsi label halal tidak berpengaruh signifikan terhadap minat beli kosmetik pada responden. Nilai koefisien determinasi (R Square) sebesar 0,033 menunjukkan bahwa variabel persepsi label halal hanya mampu menjelaskan 3,3% variasi minat beli, sedangkan 96,7% sisanya dijelaskan oleh faktor lain seperti kualitas produk, harga, citra merek, dan keamanan bahan. Dapat disimpulkan bahwa persepsi terhadap label halal tidak memberikan pengaruh yang signifikan terhadap minat beli kosmetik pada mahasiswa D4 Kosmetik dan Perawatan Kecantikan Universitas Negeri Jakarta.*****The halal cosmetics industry in Indonesia continues to grow as Muslim consumers become increasingly aware of the halal status of products they use. This study aims to determine the effect of halal label perception on cosmetic purchase intention among Muslim students of the D4 Cosmetics and Beauty Care Study Program, Universitas Negeri Jakarta, class of 2022. This research employed a quantitative approach with a survey method. The sampling technique used was total sampling of the entire population of 57 respondents. Data were collected through a questionnaire that had been tested for validity and reliability, then analyzed using simple linear regression with the aid of SPSS. The results showed a regression coefficient of 0.302 with a significance value of 0.177 (> 0.05), meaning that H0 was accepted and Ha was rejected; halal label perception did not have a significant effect on cosmetic purchase intention among respondents. The coefficient of determination (R Square) of 0.033 indicates that halal label perception only explains 3.3% of the variance in purchase intention, while the remaining 96.7% is explained by other factors such as product quality, price, brand image, and ingredient safety. The findings indicate that the perception of halal labels does not have a statistically significant effect on the purchase intention of cosmetics among students of the D4 Cosmetic and Beauty Care Study Program at Universitas Negeri Jakarta.

Item Type:	Thesis (Diploma)
Additional Information:	1). Nurina Ayuningtyas, M.Pd. 2). Prof. Dr. Neneng Siti Silfi Ambarwati, S.Si., Apt., M.Si.
Subjects:	Tata Rias > Tata Rias (Makeup)
Divisions:	FT > D IV Kosmetik dan Perawatan Kecantikan
Depositing User:	Maisyah Laili Damayanti .
Date Deposited:	13 Aug 2026 07:26
Last Modified:	13 Aug 2026 07:26
URI:	http://repository.unj.ac.id/id/eprint/70155

Actions (login required)

View Item