PERANCANGAN PLATFORM UMNA UNTUK PELAKSANAAN UMRAH MANDIRI DENGAN PENDEKATAN HUMAN-CENTERED DESIGN

JOHARA, . (2026) PERANCANGAN PLATFORM UMNA UNTUK PELAKSANAAN UMRAH MANDIRI DENGAN PENDEKATAN HUMAN-CENTERED DESIGN. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Meningkatnya minat masyarakat Indonesia terhadap Umrah Mandiri tidak diiringi kesiapan infrastruktur digital yang memadai bagi pengguna awam, sehingga menimbulkan kebingungan prosedural, ketakutan terhadap penolakan visa, ketidakpastian biaya, serta minimnya visibilitas status perjalanan pascatransaksi. Penelitian ini bertujuan merancang Platform UMNA sebagai solusi digital yang mengintegrasikan seluruh tahapan perencanaan Umrah Mandiri melalui sistem navigasi bertahap, kalkulasi biaya dinamis, fasilitasi administrasi visa, serta pusat kendali pengguna. Pendekatan yang digunakan adalah Human-Centered Design (HCD) melalui lima tahap Design Thinking, dengan metode pengembangan sistem Software Development Life Cycle (SDLC) model Waterfall yang meliputi analisis kebutuhan, perancangan sistem, implementasi, pengujian, hingga pelaporan dan finalisasi. Unit analisis dalam penelitian ini adalah calon jemaah Muslim urban di Indonesia yang berdomisili di wilayah Jabodetabek, dengan rentang usia 20 hingga 45 tahun. Teknik analisis data dilakukan secara kualitatif melalui observasi media sosial dan kuesioner pra-riset untuk mengidentifikasi pain points pengguna, serta secara kuantitatif menggunakan Black-Box Testing untuk validasi fungsional dan instrumen System Usability Scale (SUS) untuk mengukur tingkat kegunaan sistem. Hasil penelitian menunjukkan bahwa seluruh dua puluh skenario pengujian fungsional mencapai status Pass (100%), dan seluruh empat skenario tugas pengujian usabilitas mencapai Task Completion Rate 100%. Evaluasi terhadap sistem menunjukkan skor System Usability Scale rata-rata sebesar 82,75, melampaui ambang batas kelayakan usabilitas. Integrasi fitur transparansi biaya, panduan bertahap, dan visibilitas status perjalanan terbukti berkontribusi langsung dalam meningkatkan kepercayaan diri dan kemudahan pengguna. Rekomendasi bagi penelitian selanjutnya meliputi perluasan sampel dengan teknik yang lebih representatif, pelibatan evaluator heuristik eksternal, pengujian pada lingkungan transaksi nyata yang terintegrasi dengan Platform Nusuk, serta pengukuran Behavioral Intention menggunakan instrumen terstandar melalui studi longitudinal. Melalui implementasi rancangan ini, Platform UMNA diharapkan dapat mereduksi Consumer Confusion dan meningkatkan otonomi jemaah dalam melaksanakan ibadah Umrah secara mandiri.***** Increasing public interest in Indonesia toward independent Umrah has not been matched by adequate digital infrastructure readiness for novice users, resulting in procedural confusion, fear of visa rejection, cost uncertainty, and minimal visibility of post-transaction travel status. This research aims to design the UMNA Platform as a digital solution integrating the entire independent Umrah planning process through a step-by-step navigation system, dynamic cost calculation, visa administration facilitation, and a centralized user control center. The research adopts a Human-Centered Design (HCD) approach through five stages of Design Thinking, using the Waterfall Software Development Life Cycle (SDLC), covering requirement analysis, system design, implementation, testing, and finalization. The unit of analysis is prospective urban Muslim pilgrims in Indonesia residing in the Jabodetabek area, aged 20 to 45 years. Data analysis techniques were conducted qualitatively through social media observation and pre-research questionnaires to identify user pain points, and quantitatively using Black-Box Testing for functional validation and the System Usability Scale (SUS) instrument to measure system usability. The results indicate that all twenty functional test scenarios achieved a Pass status (100%), and all four usability task scenarios achieved a Task Completion Rate of 100%. Evaluation of the system demonstrates an average System Usability Scale score of 82.75, exceeding the usability acceptability threshold. The integration of cost transparency, step-by-step guidance, and travel status visibility was shown to directly enhance user confidence and ease of use. Recommendations for future research include expanding the sample using a more representative technique, involving external heuristic evaluators, testing within a real transaction environment integrated with the Nusuk Platform, and measuring Behavioral Intention using standardized instruments through a longitudinal study. Through this design, the UMNA Platform is expected to reduce Consumer Confusion and enhance pilgrims' autonomy in independently performing the Umrah pilgrimage.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Osly Usman, SE., M.Bus ; 2). Dr. Ryna Parlyna, MBА
Subjects:	Manajemen > Manajemen , Business
Divisions:	FE > S1 Bisnis Digital
Depositing User:	Johara .
Date Deposited:	18 Aug 2026 07:01
Last Modified:	18 Aug 2026 07:01
URI:	http://repository.unj.ac.id/id/eprint/71366

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