ANALISIS PERSEPSI PENGGUNA DAN USABILITY PROGRESSIVE WEB APPS (PWA) PADA E-COMMERCE DENGAN METODE USABILITY TESTING (STUDI KASUS: SHOPEE DAN TOKOPEDIA)

MUHAMAD RIZKY ANANDA, . (2026) ANALISIS PERSEPSI PENGGUNA DAN USABILITY PROGRESSIVE WEB APPS (PWA) PADA E-COMMERCE DENGAN METODE USABILITY TESTING (STUDI KASUS: SHOPEE DAN TOKOPEDIA). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Shopee dan Tokopedia merupakan platform e-commerce dengan jumlah kunjungan tertinggi di Indonesia yang kini tersedia dalam bentuk Progressive Web Apps (PWA) selain aplikasi Android. Meski demikian, hasil observasi awal menunjukkan jumlah pengguna PWA jauh lebih sedikit dibanding pengguna aplikasi Android, mengindikasikan adanya kesenjangan persepsi dan preferensi pengguna yang belum banyak diteliti secara mendalam. Penelitian ini bertujuan mengetahui faktor-faktor yang menyebabkan preferensi pengguna condong ke aplikasi mobile Shopee dan Tokopedia dibanding versi PWA-nya, serta mengetahui perilaku dan kepuasan pengguna pada masing-masing platform. Penelitian menggunakan metode deskriptif komparatif dengan pendekatan kuantitatif, melalui Usability Testing yang terdiri dari Performance Measurement, Retrospective Think Aloud (RTA), dan USE Questionnaire (30 pernyataan mencakup Usefulness, Satisfaction, Ease of Use, dan Ease of Learning). Responden berjumlah 20 mahasiswa aktif Pendidikan Teknik Informatika dan Komputer UNJ yang telah menggunakan Shopee dan/atau Tokopedia minimal 6 bulan, terbagi ke dalam dua kelompok pengujian. Hasil penelitian menunjukkan aplikasi Android Shopee (86,45%) dan Tokopedia (84,50%) memperoleh predikat usability "Sangat Baik", lebih unggul dibanding PWA Shopee (64,51%) dan PWA Tokopedia (73,06%) yang berpredikat "Baik". Aplikasi Android kedua e-commerce juga lebih efektif dan efisien (Time Based Efficiency lebih tinggi) dibanding versi PWA-nya. Beberapa masalah usability ditemukan pada PWA, seperti kegagalan penggunaan voucher saat checkout dan pengalihan otomatis PWA Shopee ke aplikasi Android tanpa persetujuan pengguna. Disimpulkan bahwa meskipun PWA Shopee dan Tokopedia sudah memenuhi standar usability yang baik, aplikasi Android tetap lebih unggul dari segi performa, stabilitas, aksesibilitas, dan kelengkapan fitur, sehingga preferensi pengguna masih condong ke aplikasi Android. ***** Shopee and Tokopedia are among the most visited e-commerce platforms in Indonesia and are now available as Progressive Web Apps (PWA) in addition to their native Android applications. However, preliminary observations show that the number of PWA users is considerably lower than native app users, pointing to a gap in user perception and preference that has not been extensively studied. This research aims to identify the factors driving user preference toward the Android apps of Shopee and Tokopedia over their PWA counterparts, as well as to examine user behavior and satisfaction on each platform. The study employed a descriptivecomparative method with a quantitative approach, using Usability Testing consisting of Performance Measurement, Retrospective Think Aloud (RTA), and the USE Questionnaire (30 items covering Usefulness, Satisfaction, Ease of Use, and Ease of Learning). Twenty active students of the Informatics and Computer Engineering Education program at Universitas Negeri Jakarta who had used Shopee and/or Tokopedia for at least six months served as respondents, divided into two testing groups. Results show that the Android apps of Shopee (86.45%) and Tokopedia (84.50%) achieved an "Excellent" usability rating, outperforming the PWA versions of Shopee (64.51%) and Tokopedia (73.06%), which were rated "Good." The Android apps were also more effective and efficient (higher Time Based Efficiency) than their PWA counterparts. Several usability issues were identified in the PWAs, including failed voucher application during checkout and Shopee's PWA automatically redirecting users to the native app without consent. It is concluded that although the Shopee and Tokopedia PWAs already meet a good usability standard, the native Android applications remain superior in performance, stability, accessibility, and feature completeness, which explains users' continued preference for the Android apps.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Ressy Dwitias Sari, S.T, M.T.I. ; 2). Muhammad Ficky Duskarnaen, M.Sc.
Subjects:	Teknologi dan Ilmu Terapan > Teknologi (umum) Teknologi dan Ilmu Terapan > Teknik Komputer
Divisions:	FT > S1 Pendidikan Teknik Informatika Komputer
Depositing User:	Muhamad Rizky Ananda .
Date Deposited:	18 Aug 2026 08:03
Last Modified:	18 Aug 2026 08:03
URI:	http://repository.unj.ac.id/id/eprint/71584

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