PENGEMBANGAN MEDIA PEMBELAJARAN DIGITAL INTERAKTIF CANVA PADA MATA PELAJARAN DASAR DASAR PEMASARAN DI SMK NEGERI 15 JAKARTA

GEMA ANDIKA NOVALDO, . (2026) PENGEMBANGAN MEDIA PEMBELAJARAN DIGITAL INTERAKTIF CANVA PADA MATA PELAJARAN DASAR DASAR PEMASARAN DI SMK NEGERI 15 JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian bertujuan mengembangkan dan mengetahui kelayakan media pembelajaran digital interaktif berbasis Canva pada mata pelajaran Dasar-Dasar Pemasaran di SMK Negeri 15 Jakarta. Penelitian dengan metode Research and Development dengan model pengembangan ADDIE yang berfokus atas tiga tahap, yaitu Analysis, Design, dan Development. Pengumpulan data melalui wawancara, observasi, angket validasi ahli materi, ahli media, ahli desain, serta angket respons peserta didik. Hasil penelitian menunjukkan media pembelajaran digital interaktif berbasis Canva berhasil dikembangkan berdasarkan hasil analisis kebutuhan guru dan karakteristik peserta didik. Media memuat kompetensi pembelajaran, materi, video pembelajaran, ice breaking, permainan edukatif, latihan soal, petunjuk penggunaan, dan navigasi interaktif. Hasil validasi ahli materi memperoleh skor rata-rata 3,67 berkategori Sangat Valid, validasi ahli media memperoleh skor rata-rata 3,58 berkategori Sangat Valid, dan validasi ahli desain memperoleh skor rata-rata 3,60 berkategori Sangat Valid. Selain itu, hasil angket respons peserta didik memperoleh skor rata-rata 3,61 dengan kategori Sangat Baik. Hasil menunjukkan media memenuhi aspek materi, media, dan desain pembelajaran serta memperoleh respons positif dari peserta didik. Berdasarkan hasil penelitian, media pembelajaran digital interaktif berbasis Canva dinyatakan layak sebagai media pembelajaran pada mata pelajaran Dasar-Dasar Pemasaran di SMK Negeri 15 Jakarta. / This study aims to develop and evaluate the feasibility of an interactive digital learning media based on Canva for the Fundamentals of Marketing subject at SMK Negeri 15 Jakarta. The research employed a Research and Development (R&D) approach using the ADDIE development model, focusing on the Analysis, Design, and Development phases. Data were collected through interviews, observations, expert validation questionnaires (covering content, media, and instructional design), and student response questionnaires. The findings indicate the Canva-based interactive learning media was successfully developed according to teachers' instructional needs and students' learning characteristics. The media includes learning objectives, instructional materials, learning videos, ice-breaking activities, educational games, practice exercises, user instructions, and interactive navigation. Expert validation results showed high feasibility, with average scores of 3.67 from content experts, 3.58 from media experts, and 3.60 from Instructional design experts, all categorized as Very Valid. Student responses also demonstrated a highly positive evaluation, with an average score of 3.61 as Very Good. These findings indicate the developed media meets the required standards for content, media quality, and instructional design suitable for use in teaching Fundamentals of Marketing at SMK Negeri 15 Jakarta.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Nadya Fadillah F, S.Pd., M.Pd. ; 2). Kusworo, S.Pd., M.Pd.
Subjects:	Pendidikan > Evaluasi Pendidikan Pendidikan > Media Pembelajaran
Divisions:	FE > S1 Pendidikan Bisnis
Depositing User:	Gema Andika Novaldo .
Date Deposited:	21 Aug 2026 07:06
Last Modified:	21 Aug 2026 07:06
URI:	http://repository.unj.ac.id/id/eprint/72546

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